My coaching style is not for everyone. It is bold and direct. It may even come across as bossy or pushy. (Do any kindred spirits relate?) It may be considered “woo-woo”. It does not come with handouts, workbooks, script cards or a massive social media presence.
I will push you out of your comfort zone and have you throw away your “dog and pony show”. I will encourage you to think critically about your business and how you spend your time and money. We will talk about your life in general — not just work. We will focus on advanced emotional and situational intelligence along with tactical empathy to practice what I call Tuned-In Listening.
Less stressed? More confident? Capable of doing more business in the same amount of time? More free… ?
Is it crazy for a successful real estate agent to want to coach and help other agents be more productive, profitable and happy? Aren’t we all competitors? After 20+ years, I know this isn’t true. The better we are collectively, the more valuable we become to the consumer. Rising tides raise all ships. And given the immense pressure and attack on the real estate industry, it is time to level up.
I am a coaching/training/self-development junkie. Learning from others and implementing in my own style is a secret to my success — both as a top agent since 2002 and as a working mother/spouse/person who wants to have a really good life in and out of real estate. And I want to help you do the same.
Every potential client has a bias. They have a preconceived set of opinions and values before they even pick up the phone to talk to a prospective agent to help them buy or sell a home. This means that you are either the agent they are leaning towards OR the expert 2nd opinion. Chris Voss calls this the ‘Favorite or the Fool’. If you don’t like the word fool, think about it as the Expert Second Opinion or the Due Diligence.
I know this is a hard pill to swallow. If you are, like me, a diligent, hard-working professional, you probably want to believe that
But think about it. If the average agent does 3-5 deals a year, then most sellers are hiring their friends or random agents they happen to know and like and trust. If sellers hired solely on experience and track record, top producers would have ALL of the business. And that is just not the case.
If you knew how to determine with 90-99% accuracy whether you are the Favorite or the Due Diligence, imagine how much freaking time that would save you???
No more dog and pony show (otherwise known as the Listing Presentation) for people who were never going to hire you in the first place. This is just one example of the power of advanced situational and emotional intelligence in your real estate career. There are many, many more.
Side note: Many top producers tell me they like their “dog and pony show” and don’t want to give up their marketing presentation. That’s fine! Keep doing it! But do it only for the folks who are the most likely to hire you, pay your fee and treat you with respect.
