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About Danielle Lazier Real Estate

Danielle Lazier

Founder, Danielle Lazier Real Estate
Real Estate Agent, DRE 01340326
As the trusted real estate advisor for my clients, I understand that selling and/or buying a home is complex and deeply personal. There is also a lot at stake financially and personally. This perspective on the process, and the responsibility felt towards my clients, drives me to truly be an expert at the job. I understand the market, the players, and all of the variables involved in a real estate transaction. I want to make sure you feel supported and that you have a trusted advisor by your side.
My Approach
My Expertise
My Background
My Inspiration
As a seller...you want to effectively (and beautifully) market the home and then negotiate to secure the highest possible price and cleanest terms for the sale.
As a buyer...you want a patient yet assertive partner, to help to buy the right home for you at the best possible price. In other words, you want to make sure you don’t leave any money on the table. This is where our team steps in to partner with you as your consultant, negotiator and project manager.
On a personal note, I care very deeply about my client’s individual situation, goals, and dreams. San Francisco real estate is exciting, challenging and often exhilarating. It’s not for the faint of heart!
To play a part in helping you get what you want — whether it’s selling your home to open a goat cheese farm in Oregon, retiring to Palm Springs or Wine Country, wanting that extra $50,000 from the counter offer to go from average-to-dream-kitchen in the new home, selling a parent’s home after they have passed away, relocating to the suburbs to raise a family, heading abroad for a midlife “gap year” while the kids are still young, heading into an RV after selling their company, or simply moving from one SF neighborhood to another in order to be closer to the children’s school — it is ALL incredibly gratifying to me. (And yes, those are all real-life examples!)
My team and I are honored to be your trusted real estate advisor. It’s a role we take very seriously. Providing you with reliable advice, a sound strategy and optimal results is win:win. You get to achieve your goals, and we enjoy the benefits of a long-lasting, sustainable career. As we embark on our third decade of Danielle Lazier Real Estate, I feel blessed and grateful for all of it.
Our clientele works in diverse industries with an emphasis on technology, finance, medicine, law, business and the arts. My business has grown successfully and consistently thanks to the repeat business of happy clients and their introductions to friends, family and neighbors. This track record is only possible because we deliver both results AND an enjoyable experience.
It’s not always easy in this competitive market, whether you are a seller, buyer or real estate agent. Studying the market and honing our craft takes dedication. It’s why I lead a small but passionate team. Everyone on our team loves to be a matchmaker (buyer + seller + home) and put deals together. It is our vocation and avocation.
In 2002, I launched my real estate career by creating and writing San Francisco’s first real estate blog, SFhotlist.com. My reputation amongst my peers is as a well-respected industry innovator and early adopter of social media and digital marketing for real estate. My team and I work hard to keep ahead of the curve, combining luxury home styling with technology and forward-thinking.
I’ve spent two decades excelling in the competitive landscape of San Francisco real estate and worked behind the scenes with hundreds of other real estate agents. My secret sauce, and the reason for the 5-star client reviews, is directness, transparency, stylish home staging and compelling listing marketing, expert negotiations, and the ability to keep people and deals on track — calmly and professionally. This ability is part natural instinct and part commitment to advanced, ongoing training and education. A lot of what agents do sounds similar on paper. What varies (significantly) is how they do it and the resulting outcomes for their clients.
Reared in the Tri-State Area (New York, New Jersey, Connecticut) and Dallas, Texas, I’m known for my combination of Southern charm and Northeastern tenacity. My sun sign is Gemini, my rising is Aquarius and my moon is in Virgo. In other words, I am straightforward yet forward thinking, super social yet down to earth, and absolutely no BS. I have a competitive spirit and like to win on behalf of my clients, but do so with a calm demeanor, polite manners, and always a smile.
I live in a San Francisco Victorian with a senior Pomeranian, twin monkeys (aka young children) and a good humored, supportive partner-in-crime. I’ve renovated homes, worked on development projects, and staged, marketed and sold ~ 1,000 homes for my clients. As an aspiring flâneuse, I am a good person to ask for food, wine, shopping and travel tips. In fact, I can’t wait to take you out to celebrate after the close of escrow!
I graduated from the Hockaday School in Dallas, TX and Wesleyan University in Middletown, CT with a degree in Latin American Studies and Government. It was a well-rounded liberal arts education that taught me to think critically. Side note: I was the President of our women’s rugby team too and played “second row”. (This will humor those of you familiar with rugby!)
In terms of real estate, our team is committed to lifelong learning. Our education is never complete. As a licensed Broker (as opposed to Salesperson), I continually invest time, money and thought into the latest sales, marketing and especially, negotiations techniques. Everyone on our team is smart, educated, experienced and dedicated to continual improvement.
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Our Essence and Drive

At the heart of real estate lies the profound belief that a home represents more than just shelter. It embodies our individuality, mirrors our personal style, and serves as the backdrop to the moments of joy and love we share with those dearest to us. This belief is the cornerstone of our mission, fueling our dedication to not just meet, but exceed your real estate expectations.
Our passion extends to empowering a diverse clientele, from single women taking bold steps towards homeownership to families seeking their dream space. We're committed to guiding each client through making informed, strategic real estate decisions, laying a solid foundation for financial security and personal fulfillment.
As a team of specialists, we operate on the principle that together we achieve more. Our cooperative culture—and healthy competitive streak—means we’re focused, strategic, and always playing to win for our clients.
Above all, we are grateful to be a part of your story, assisting you in finding a place that truly reflects who you are and what you love. Thank you for entrusting us with such a significant chapter of your life.
Feel free to contact us to discuss your San Francisco home buying or selling needs today

Our Team

A Boutique Collective of San Francisco Real Estate Specialists
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Josh Ortiz

Senior Sales Associate
617.309.8266
DRE 01937161

As a San Francisco Realtor® and Lead Buyer Specialist, Josh Ortiz is known for his sharp negotiation skills, efficient organization and swift responsiveness. Lauded for his ability to identify the best opportunities for clients and facilitate smooth transactions, even for out-of-town buyers and complex situations, Josh is frequently recognized for his personable, straightforward demeanor, his guidance through the often daunting buying process, and his knack for crafting competitive offers to hit the “sweet spot” to win but not overpay. His commitment to his clients' goals has consistently led to clients securing their dream homes both quickly and efficiently. Josh’s deep familiarity with the local market, strong relationships and reputation within the real estate community, and proactive approach during unexpected situations and the escrow process have made him a trusted and praised advisor among both new and experienced homebuyers. Originally from Boston, Josh has lived in San Francisco since 2012 and is an avid basketball player.

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Josh Ortiz

Senior Sales Associate
Email Address: [email protected]
Primary Phone: 617.309.8266
DRE 01937161

As a San Francisco Realtor® and Lead Buyer Specialist, Josh Ortiz is known for his sharp negotiation skills, efficient organization and swift responsiveness. Lauded for his ability to identify the best opportunities for clients and facilitate smooth transactions, even for out-of-town buyers and complex situations, Josh is frequently recognized for his personable, straightforward demeanor, his guidance through the often daunting buying process, and his knack for crafting competitive offers to hit the “sweet spot” to win but not overpay. His commitment to his clients' goals has consistently led to clients securing their dream homes both quickly and efficiently. Josh’s deep familiarity with the local market, strong relationships and reputation within the real estate community, and proactive approach during unexpected situations and the escrow process have made him a trusted and praised advisor among both new and experienced homebuyers. Originally from Boston, Josh has lived in San Francisco since 2012 and is an avid basketball player.

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Katie Funk

Sales Associate | Realtor®
(310) 919-9331
DRE 02194952

With extensive experience managing complex and high-stakes scenarios, San Francisco real estate agent Katie Funk is an expert at taking the stress and complexity off of her clients’ plates. She understands that the ways we live in our homes, and how they benefit our lives, are as unique as every individual. When it comes to the home-buying process, Katie’s methodology is centered on honoring what success means personally to her clients, applying her passion for people to match them with properties that suit their evolving lives and goals.

A California native, Katie was born and raised in Pacific Palisades, CA. After receiving her undergraduate and master's degree in business from the University of Michigan, she moved to New York City to work in financial consulting and enterprise-facing roles at top-tier technology firms. Katie happily returned to California to make San Francisco her forever home.

Katie lives in Russian Hill with her partner Mason and their dog Rudy. During her free time, you can find Katie at her ceramics studio, at the dog park, and spending time with friends.

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A realtor named Kathryn, with blonde hair, posing in front of a city landscape

Katie Funk

Sales Associate | Realtor®
Email Address: [email protected]
Primary Phone: (310) 919-9331
DRE 02194952

With extensive experience managing complex and high-stakes scenarios, San Francisco real estate agent Katie Funk is an expert at taking the stress and complexity off of her clients’ plates. She understands that the ways we live in our homes, and how they benefit our lives, are as unique as every individual. When it comes to the home-buying process, Katie’s methodology is centered on honoring what success means personally to her clients, applying her passion for people to match them with properties that suit their evolving lives and goals.

A California native, Katie was born and raised in Pacific Palisades, CA. After receiving her undergraduate and master's degree in business from the University of Michigan, she moved to New York City to work in financial consulting and enterprise-facing roles at top-tier technology firms. Katie happily returned to California to make San Francisco her forever home.

Katie lives in Russian Hill with her partner Mason and their dog Rudy. During her free time, you can find Katie at her ceramics studio, at the dog park, and spending time with friends.

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Luis Mamayson

Marketing and Operations Manager

Luis brings a wealth of experience in communications and marketing from non-profit arts organizations that presented diverse narratives through film and digital media. As a 20 year San Francisco resident, Luis possesses a deep connection to the city's vibrant cultural tapestry. In his role as Operations Manager at Vivre, he is driven to infuse creativity and efficiency into the team.

Luis has finally perfected layering for the Bay Area weather while dreaming of warmer destinations. His professional journey in storytelling and cultural richness perfectly aligns with his passion for organizational excellence at Vivre.

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Luis Cropped

Luis Mamayson

Marketing and Operations Manager
Email Address: [email protected]

Luis brings a wealth of experience in communications and marketing from non-profit arts organizations that presented diverse narratives through film and digital media. As a 20 year San Francisco resident, Luis possesses a deep connection to the city's vibrant cultural tapestry. In his role as Operations Manager at Vivre, he is driven to infuse creativity and efficiency into the team.

Luis has finally perfected layering for the Bay Area weather while dreaming of warmer destinations. His professional journey in storytelling and cultural richness perfectly aligns with his passion for organizational excellence at Vivre.

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Carter Chase

Creative Director

Carter has spent the better part of a decade studying and writing about San Francisco's homes and housing market. As Creative Director at Vivre, his focus is on innovating strategies that enhance value for our clients, from compelling property marketing to timely market advisories. A jack of all trades—even master of a few—just don't ask him to show you a home.

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carter headshot

Carter Chase

Creative Director
Email Address: [email protected]

Carter has spent the better part of a decade studying and writing about San Francisco's homes and housing market. As Creative Director at Vivre, his focus is on innovating strategies that enhance value for our clients, from compelling property marketing to timely market advisories. A jack of all trades—even master of a few—just don't ask him to show you a home.

About Us

Learn More about Danielle Lazier Real Estate

At Danielle Lazier Real Estate, we are a boutique team of full-time real estate professionals and trusted advisors. Our singular focus is achieving the highest value for our San Francisco home buyer and seller clients through expert strategy, market insight, and skilled negotiations, while ensuring you are comfortable, well-informed, and patiently guided throughout the process. We attribute our success to both our passion for homes, ongoing training, and honed intuition in the psychology of buying and selling.

Real estate is an integral part of your financial plan. In the San Francisco Bay Area, real estate is very expensive and often one of your most valuable investments as well as your sanctuary. Now more than ever, home is truly where the heart is—and board meetings, recess, and happy hour too. We specialize in getting top dollar and the highest value for our clients. When you sell a home, you want to get the highest possible price. When you buy a home, you want to buy the right home for you at the best possible price. You want to feel confident that you did not leave money on the table and that you made a savvy, smart decision that will enhance your life.

To provide the highest level of service, we take a team approach to real estate. Buying or selling a home in San Francisco is a complex, sophisticated, and often deeply personal endeavor. You deserve the full service and attention that only a team of experts can consistently provide. Our small and dedicated team approach prioritizes quality over quantity so we are always available to offer an unparalleled sales experience as well as hold your hand through any step of your real estate journey. Working with our team, you will have personal attention, multiplied by the experience, full-time professionalism, track record, and consistency of a highly productive team. Our top priority is superior results for you, combined with a pleasant experience.

Every home is unique, and we think property marketing should be the same. Instead of cookie-cutter content that paints every listing in the same light, our dedicated marketing staff crafts a custom message just for your home. From email to snail mail, our talented group of writers, designers, email wizards, and social ninjas will promote your listing to thousands of qualified buyers in the San Francisco Bay Area and beyond. We leverage a network of experienced vendors like painters, contractors, stagers, and photographers to get your home ready for sale. We provide access to no interest, no-cost loans to pay for any upfront associated costs. Even before hitting the market, we push your property to the best local real estate agents via our off-market and coming soon marketing plan. All bespoke and made to order. We don’t use the same recipe as everyone else, and you’ll find that the results are even sweeter—no cookie cutter required.

Spinning plates, herding cats: Whatever the metaphor, there are a lot of moving parts in a real estate transaction. Especially in the high-stakes market of San Francisco, it’s important to stay organized, on-track, and on-schedule. That’s why we employ a skilled team of transaction coordinators and operations managers who know how to guide your real estate transaction from start to finish. We coordinate vendors, schedule showings, and file paperwork so that you can rest easy knowing it’s taken care of. Our team has decades of combined experience, which means we have pretty much seen it all. From milestones to minutiae, every step of your transaction is handled with expert care. We are vigilant, thorough, and responsive because we deeply value the trust you place in us to manage your transaction.

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TEAM

San Francisco real estate is expensive, complex, and important. My team has one goal: to provide both highly successful results for our clients and an enjoyable experience, every time.

CONSULTANT

I will ask the types of questions that a typical agent may never take time to ask you. My goal is to discover what is really important to you because that is really important to me.
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NEGOTIATOR

I will treat your money like it is my own. When there is an opportunity to save or make you money, I am relentless. My negotiating skills alone are worth every penny you pay me.
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PROJECT MANAGER

Every sale has 100–150 communications with up to 40 people who get involved at various stages. I will keep track of the details and keep the process organized to save you time and money.
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Hundreds of Happy Clients

Hear what your neighbors have to say about working with our dedicated and experienced San Francisco Realtor team.
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Giving Back

We Proudly Support

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symphony
mutt
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fair
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Let’s be real: Racism, sexism, homophobia, inequity, and injustice of all kinds exist, even in a forward-minded city like San Francisco. To end discrimination, there is work to be done.

At Danielle Lazier Real Estate, we are committed to lifting up our diverse communities, providing equal access to housing and services, and ensuring a fair and equitable future for everyone.

We are a proud supporter of fair housing laws and best practices. 

Graphic courtesy of the National Assoc. of Realtors®.

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We care deeply about our clients and our commitment to exemplary results. Working with us should be a good fit for you. If you feel our team is the right fit for you and you’d like to talk with Danielle to make sure, contact us today for your complimentary initial consultation.
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Danielle Lazier REAL ESTATE
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View Full Street Address SAN FRANCISCO, CA 94114 (415) 528-7355 ©2024 VIVRE REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES, OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS, AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT, OR ZONING EXPERT. IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER REAL ESTATE BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE COOPERATE WITH THEM FULLY. EQUAL HOUSING OPPORTUNITY. ALL INFORMATION DEEMED RELIABLE BUT NOT GUARANTEED AND SHOULD BE INDEPENDENTLY REVIEWED AND VERIFIED.
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