Personally, I really dig Bob Bruss’ column in the Chronicle and Inman News. He is an attorney and a real estate broker. He is also a South Bay resident so he understands the complex and dramatically different Bay Area real estate market.
This week in Inman News, he writes about TOP FIVE REASONS SOME HOMES DON'T SELL. It’s very similar to The Three P's: Price, Position, Presentation.
Here’s what Bruss has to say:
TOP FIVE REASONS SOME HOMES DON'T SELL.
If your house or condo is listed for sale with a successful realty agent in your vicinity, there are five key reasons your home might not sell although nearby comparable residences are selling:
1. THE ASKING PRICE IS TOO HIGH. By far, this is the top reason a home doesn't sell. Although you might be just testing the market, prospective home buyers are very smart and they know an overpriced listing when they see it. Worse, their buyer's agents won't even bother showing homes with asking prices above recent sales prices of comparable nearby homes.
For this reason, if you want to get your home sold during this peak sales season, it is vital for your listing agent to keep you informed on a weekly basis of recent comparable home sales prices. Perhaps it's time for an asking price reduction.
To illustrate, I was recently in Minneapolis. On my drives around the city and its suburbs, I was amazed at the considerable number of "price reduced" hangers on home-for-sale signs. That shows motivated home sellers (and their listing agents) are becoming more realistic.
2. THE LISTING AGENT DOESN'T MAKE THE HOME EASY TO SHOW. Well over 50 percent of home sales involve a listing agent and a buyer's agent. If the listing agent makes it difficult to show a home, such as requiring the listing agent be present for all showings, this discourages buyer's agents.
Unless there is a security reason, listed homes should always have a multiple listing service (MLS) lockbox key easily available for buyers' agent showings on short notice. As an investor, I've often bought a house with for sale signs I saw on the way to inspect another house. Lock boxes are especially important for buyer's agents with out-of-town transferees who have a short time available to inspect homes for purchase.
A related problem can be the listing agent wants to "double end" the home sale by getting both the listing portion and the selling portion of the sales commission.
Although rare, some listing agents refuse to put their listings into the local MLS, thus preventing showings by buyer's agents. Or they might not put their listings on the Internet at www.Realtor.com and other Web sites where 70 percent of today's home buyers start their searches before contacting a local realty agent.
3. CONDITION OF THE HOME. Most home buyers want to purchase a residence in near "model home" condition where all they have to do is turn the key in the front door and move in. However, if the residence requires considerable work, that turns off all but the most die-hard bargain hunting home buyers.
Fixer-upper homes appeal to a very limited market of home buyers. Sometimes known as "bottom fishers," they will purchase such homes only at bargain prices, well below what can be obtained with modest fix-up work such as painting (the most profitable improvement of all), repairing, and cleaning.
Word quickly spreads among local real estate agents when a home "doesn't show well." Buyers' agents will only show that residence to their bargain hunters, usually investors, who want to purchase far below market value.
4. "AS IS" HOME SALE CAN BE A RED FLAG TURN-OFF. Closely related to homes that don't show well are those listed for sale in "as is" condition. The term "as is" means the seller offers the residence in its current condition and will not pay for any repairs. However, the seller must still disclose in writing to buyers all known defects, such as a leaky roof or a bad foundation.
Personally, I've bought many "as is" houses at bargain prices. But I always include in my purchase offer a contingency clause for my professional inspection approval. If I don't approve the written report of my inspector, then I can cancel the purchase and get my good faith deposit refunded.
Whenever possible, home sellers should not offer their homes for sale "as is" because it is like waving a red flag in the buyer's face. A better alternative is for the seller to obtain a professional inspection report and have the recommended repairs made before listing the home for sale.
Of course, when a home needs a major repair that the seller either can't afford or doesn't want to make, then an "as is" sale at a reduced price is advisable.
5. INEFFECTIVE MARKETING METHODS. In today's home "buyer's market" in most communities, listing agents and do-it-yourself "for sale by owner" home sellers must use every marketing resource available. Most effective is the for sale sign on the front lawn. A close second is weekly newspaper advertising, especially for a weekend open house. In third place is Internet advertising, especially at www.Realtor.com and other Web sites.
In addition, listing agents have the local MLS and their special networking among agents who represent prospective buyers for the type of house or condo listed for sale. The local Association of Realtors is an especially effective resource to spread the word about a desirable home listed for sale. A key part of this sales technique is the "broker's tour" where only local agents are allowed to inspect a home for possible later showing to their buyers.
The best listing agents also use additional marketing methods, especially for their more expensive listings, such as color brochures and postcards mailed to nearby homeowners who may have friends who want to move to the area. Very expensive homes warrant the listing agent spending "big bucks" advertising residences in real estate magazine ads and offering Internet virtual tours.
CONCLUSION: Selling houses and condos in the current buyer's market requires hard work by successful listing agents. If your home has been listed for sale with a successful realty agent over 45 days and without any purchase offers, it's time to discuss the five key reasons some homes don't sell with the listing agent and make adjustments to get your home sold.
