Even before the COVID-19 crisis, prospective buyers and sellers of San Francisco real estate faced complicated, personal questions: When is the right time to buy or sell, and for what price?

Now confronted with additional layers of uncertainty regarding employment, income and savings, home values and market activity, those questions are even more complicated.

In my latest video, I share some real-life examples of the decision-making process I’ve helped my clients navigate. I also discuss the current state of the market, the mindset of buyers and sellers, and the benefits of acting sooner rather than later—the “Early Mover Advantage.”

If you have questions about the San Francisco real estate market or how to adjust your own plans during the coronavirus pandemic, don’t hesitate to reach out.

Reporting from the home office,

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