We decided to sell our Dolores Park home as in initial step in a plan to wind down towards retirement, targeting an early 2019 sale. In the Fall of 2018 we reached out to Danielle Lazier + Associates and upon our first meeting I knew Danielle was the right listing agent for us. She presented an overall strategy that made sense, had great industry connections, a very successful sales record, and was highly organized.
Fearing we had missed the peak of San Francisco's real estate market, we were very nervous and had no idea what to expect. Danielle and her amazing team guided us through every step of the sales preparation process and even directly managing many of the efforts to get our home in tip top shape. Everything from the needed repairs and upgrades to staging the home like pages out of an Architectural Digest magazine (kudos to Kaidan Erwin Interior Design).
The marketing strategy that Danielle developed was spot on. We had 26 great offers (yes, you read that correctly) after the first series of open houses. We ended up accepting an offer that exceeded even our best expectation. We can't thank Danielle and her team enough.
My husband and I were incredibly impressed with Danielle's goal oriented action. She obtained multiple offers over the asking price within DAYS of listing, just as she had hoped when we signed on to work with her. We were selling in San Francisco while getting our family settled in our new home in the East Bay. Overwhelmed with school enrollment, new jobs and a new home Danielle and her team were a dream to work with. Leaving no question unanswered and their expertise evident. They had an efficient timeline moving us forward with staging, open houses and closing escrow within 30 days of listing our flat.
Thanks a million Danielle, Zena and team!
When I first wanted to buy a house in SF, I talked to a number of listing agents and all of them were trying to play the usual games with me. Danielle was straight forward, didn't try to upsell me on things I didn't want, and understood that I just wanted to get in, make an offer, and close the deal. She gave me great advice on the offer and helped me with a great cover letter (that I hear was received well, and was a tie breaker for another deal). At the end of the day, there were 13 other offers and Danielle was extremely responsive and helped me rapidly counter multiple times which ultimately led to me getting the place. It was a great experience, and 6 years later, I decided to work with her again to sell it now that we have a kid.
Fast forward 6 years. I decide to work with Danielle again and I have zero regrets. She continues to be professional, no-bs, and no games. Danielle knew what small improvements the place could use to make it feel more modern and sell better in this market (like new flooring). She and her team coordinated all of the contractors, paperwork, documentation, and buyer questions and made the selling process super easy. She knew what price to set the house to generate interest, held multiple effective and very busy open houses. She and her clearly team know how to navigate the fast paced SF market and know what they are doing.
Even with (what I perceive as) a softening market, she managed to collect 9 offers in 2 weeks, walked me through all of the offers, and managed to sell for an amount I was happy with to a lovely buyer.
When I look to buy a house again, I will absolutely be working with Danielle and her team.
