Should real estate agents be worried? Is the traditional brokerage a thing of the past? Will we soon be overrun by the technological singularity?

No, no, and… well, we’ll see.

Technology and Real Estate Collide

The information age has seen tech disrupt markets and throw tradition to the wind so fast it would make Henry Ford blush. But, it seems, some ways of doing business are here to stay, including in real estate.

Take Redfin, for example:

Compass vs Redfin Listings
COMPASS Listings vs Redfin, past 12 months (Click to enlarge)


Compass vs Redfin Buyers
COMPASS Buyers vs Redfin, past 12 months (Click to enlarge)

COMPASS Agents Vastly Outperform Redfin Agents

Through the past 12 months, COMPASS agents sold $billions more than Redfin agents. Our sellers saw a 46% higher average sales price on listings, and our buyers paid 3.1% less as a percent of list price.

So why has Redfin, with its claim of “redefining real estate”, still not made a dent in traditional sales? Truth is, discount alternatives to a top-tier, full-service agent have always been around. But in real estate, as in all things, you get what you pay for.

It Pays to Have an Expert on Your Side

A veteran team with the necessary skills, connections, and understanding of the market will ultimately increase your bottom line. The data doesn’t lie; even a robot understands that much. You need an agent who is invested in the outcome as much as you are, one who works tirelessly to meet your goals.

That’s how we operate at Danielle Lazier + Associates.

If you or someone you know are looking to buy or sell a home in San Francisco, let us know! We’re always happy to hear from you.

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