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Tech & Real Estate: Rise of the (Redfin) Machines

May 4, 2019

Should real estate agents be worried? Is the traditional brokerage a thing of the past? Will we soon be overrun by the technological singularity?

No, no, and... well, we'll see.

Technology and Real Estate Collide

The information age has seen tech disrupt markets and throw tradition to the wind so fast it would make Henry Ford blush. But, it seems, some ways of doing business are here to stay, including in real estate.

Take Redfin, for example:

Compass vs Redfin Listings

COMPASS Listings vs Redfin, past 12 months (Click to enlarge)

 

Compass vs Redfin Buyers

COMPASS Buyers vs Redfin, past 12 months (Click to enlarge)

COMPASS Agents Vastly Outperform Redfin Agents

Through the past 12 months, COMPASS agents sold $billions more than Redfin agents. Our sellers saw a 46% higher average sales price on listings, and our buyers paid 3.1% less as a percent of list price.

So why has Redfin, with its claim of "redefining real estate", still not made a dent in traditional sales? Truth is, discount alternatives to a top-tier, full-service agent have always been around. But in real estate, as in all things, you get what you pay for.

It Pays to Have an Expert on Your Side

A veteran team with the necessary skills, connections, and understanding of the market will ultimately increase your bottom line. The data doesn't lie; even a robot understands that much. You need an agent who is invested in the outcome as much as you are, one who works tirelessly to meet your goals.

That's how we operate at Danielle Lazier + Associates.

If you or someone you know are looking to buy or sell a home in San Francisco, let us know! We're always happy to hear from you.

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We care deeply about our clients and our commitment to exemplary results. Working with us should be a good fit for you. If you feel our team is the right fit for you and you’d like to talk with Danielle to make sure, contact us today for your complimentary initial consultation.
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View Full Street Address SAN FRANCISCO, CA 94114 (415) 528-7355 ©2019 VIVRE REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES, OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS, AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT, OR ZONING EXPERT. IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER REAL ESTATE BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE COOPERATE WITH THEM FULLY. EQUAL HOUSING OPPORTUNITY. ALL INFORMATION DEEMED RELIABLE BUT NOT GUARANTEED AND SHOULD BE INDEPENDENTLY REVIEWED AND VERIFIED.
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