Selling a condo in San Francisco's South of Market (SoMa) neighborhood has been no easy feat since the pandemic. With shifts in remote work, increased inventory, and fluctuating buyer demand, many sellers have struggled to achieve the prices they once hoped for. However, even in a tough market, the right strategy and an experienced listing agent can make all the difference.
236 Shipley St #203, a 544-square-foot, 1-bedroom, 1-bathroom condo built in 2016, exemplifies the complexities of today’s SoMa real estate market. Initially sold for $699,000 in December 2019, the unit faced a much different reality when it returned to the market in early 2025.
The sellers knew that the market conditions in SoMa had shifted significantly. With remote work reducing the demand for downtown living, and increasing competition from new developments, the condo market in San Francisco faced downward pressure on prices. The sellers recognized the importance of working with a top listing agent, so they reached out to multiple realtors and ultimately chose our company founder and lead listing strategist, Danielle Lazier, based on her pragmatic approach and extensive experience in navigating challenging markets since 2002.
🙋♀️ Learn more about Danielle and meet the team here.
From the outset, Danielle provided the sellers with a clear market analysis, explaining the current conditions and what to expect. Together, we set a competitive and realistic pricing strategy at $450,000, ensuring the property would attract interest from qualified buyers.
To maximize appeal in the competitive SoMa condo market, we coordinated professional staging, photography, and targeted marketing to reach the right audience. Within weeks, the property generated considerable interest. Danielle’s negotiation expertise came into play as I secured a competitive offer, resulting in a final sale price of $465,000 by mid-March 2025.
In 2024, Danielle’s listings sold for 8.5% higher sale-to-list price in 43% less time on market than the MLS average. Her proven track record is a testament to the results Danielle and team achieve for her clients, even in challenging SF real estate market conditions.
❓ Learn more about Danielle’s approach to offer negotiations.
Here’s what the sellers of this SoMa condo had to say about their experience:
"My wife and I had the pleasure of working with Danielle when selling our SoMa condo in February/March 2025. Given the challenging state of the SF condo market, we wanted to work with an experienced and top-selling real estate agent. After contacting several realtors, we opted to work with Danielle given her pragmatic approach to marketing and selling our condo.
Danielle was extremely responsive and explained to us the process of moving forward with her as well as the current state of the market. Once engaged, Danielle worked quickly and efficiently, setting pricing, coordinating staging, and marketing our home, all within weeks of reaching out to her. After several weeks of being on the market, Danielle was able to negotiate a competitive offer and completed the sale by mid-March.
I can’t recommend Danielle highly enough. If we ever find ourselves looking for homes in the SF Bay Area again, we’ll definitely look to work with Danielle and her team again."
Successfully navigating the current San Francisco real estate market requires skill, strategy, and determination. If you're thinking of selling your SoMa condo, or any real estate property in the city, Danielle and our Vivre Real Estate team of SF real estate specialists are here to help. As a top San Francisco listing agent with a proven track record, Danielle can guide you through every step of the process and work to achieve the best results for your sale.
Contact us today to get started. We look forward to speaking with you!
