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It’s one of San Francisco’s hottest neighborhoods. Why isn’t it growing?

San Francisco Chronicle
August 29, 2021
Susie Neilson
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New census data showed Bernal Heights was one of only six San Francisco neighborhoods to record fewer people in 2020 than in 2010, and the only higher-income neighborhood not to grow. The Chronicle asked Danielle, who by then had sold more than 160 homes in Bernal and lived there for eleven years, to explain the neighborhood's physical character. She described densely packed single-family homes on small lots creating what she called a communal village feel, and pointed to the community's response during shelter-in-place as evidence of it.

The press that Bernal Heights got during shelter-in-place, little businesses popping up, community members helping each other, I think really (shows) that

Danielle Lazier, San Francisco Chronicle, August 29, 2021

About the article

Every San Francisco neighborhood in the top half by income grew by at least five percent between 2010 and 2020, with one exception. Bernal Heights essentially stood still, ending the decade twelve residents smaller. The Chronicle traced the cause to construction: across nine years the surrounding planning district built no new buildings containing more than four units, and one four-duplex project took forty-one years from purchase to approval. A neighborhood-specific building code caps most heights at thirty feet and restricts depth and mass, which makes apartment buildings close to impossible. Meanwhile home values there had risen roughly 240 percent since 2000.

Danielle's take

The thing people love about Bernal and the thing that makes it so hard to buy in are the same thing.

Small lots, thirty-foot height limits, tightly packed single-family homes on streets that were never laid out for anything larger. That is what produces the village feeling, the fact that neighbors actually know each other, the front gardens, the walk up the hill. It is also why almost no new housing has been built there in a generation, and why prices have behaved the way they have.

You cannot have one without the other. Any proposal that would meaningfully increase the number of homes in Bernal would change the character that makes people want to live there. That tension is not a talking point, and residents deserve to have it laid out rather than argued around.

What it means in practice, if you are trying to buy here, is that waiting for more inventory is not a strategy. There is no pipeline. The homes that come up for sale are essentially the same homes that were there twenty years ago, changing hands. In a neighborhood this small, that puts a lot of weight on being ready when the right one appears, and on knowing the blocks well enough to recognize it quickly.

If you are selling, the same scarcity works in your favor, but it will not carry the sale by itself. Bernal buyers are specific people who chose this neighborhood deliberately over easier options, and they notice presentation and condition. The homes that do best here are prepared for the buyer who actually wants to live in Bernal, not for a generic San Francisco buyer.

I have been credited on 197 Bernal Heights sales as of August 2026, and I lived in the neighborhood for eleven years. Michael Minson and I built BernalHeights.com because a place this particular deserves its own resource.

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