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Numbers Game: Three SF Home Prices. Which One is Right?

August 19, 2025

Three Different Views of the Same San Francisco Real Estate Market

Here are three true statements about San Francisco home prices from June 2024 to June 2025:

  • SF metro-area prices fell 2.5% ⬇️ (SF Chronicle/Zillow)
  • SF County house prices rose 10.6% ⬆️ (MLS data)
  • Pacific Heights house prices rose 58.1% ⬆️ (MLS data)

Which one is correct? They all are! Technically.

Mark Twain once wrote there are three kinds of lies: "lies, damned lies, and statistics." A little harsh, but he was onto something. The same market, viewed through different lenses, can tell completely different stories.

How San Francisco Realtors Read Behind the Numbers

That first number blends SF with other Bay Area counties using Zillow's regional methodology. The second focuses on San Francisco County alone. The third, a 58% jump, came from just five sales, where one ultra-luxury closing is enough to tilt the median dramatically.

Same city, same month. Three "facts." Three very different pictures.

That's why experienced San Francisco Realtors say your perspective, neighborhood, and personal situation matter as much as the number itself. Real estate headlines can be technically correct and still deeply misleading.

Why Context Matters in SF Real Estate Market Analysis

No shade at the Chronicle, by the way. Their article provides valuable regional context, and if you're serious about real estate, you should absolutely keep tabs on the macro and micro trends to get the full picture.

But before you hang your hat (or your asking price) on a single headline, take a closer look at the underlying numbers. You might be surprised at what you find.

Dig deeper in our post: Why San Francisco Home Price Headlines Don't Tell the Whole Story

What This Means for San Francisco Home Buyers and Sellers

For buyers and sellers navigating the San Francisco real estate market, understanding these data discrepancies is crucial for making informed decisions. Whether you're pricing a Pacific Heights condo or searching in Bernal Heights, the headline number rarely tells your specific story.

If you have questions about San Francisco home prices in your neighborhood or need help interpreting market data for your situation, experienced San Francisco Realtors can provide the local context that makes all the difference.

Contact us if you have any questions. We'd love to help!


Stay informed about trends affecting the San Francisco real estate market and broader housing industry with these recent articles:

National Mortgage Trends
Average 30-year U.S. mortgage rate drops to lowest level since October - PBS
Lower mortgage rates could impact buyer demand in high-cost markets like San Francisco, making homeownership more accessible for qualified buyers.

San Francisco Luxury Market
San Francisco ultra-luxe condo market heats up downtown after 'Trump slump' - The San Francisco Standard
Recovery in SF's luxury condo market shows renewed confidence in the city's long-term prospects, particularly in downtown areas that saw significant declines during the pandemic.

California Investment Activity
Where in California do investors own the most houses? - San Diego Union Tribune
Understanding investor activity helps explain price dynamics and inventory levels across California's competitive housing markets.

San Francisco Commercial Recovery
San Francisco is no longer in last place in office recovery rankings - SFGATE
Commercial real estate recovery often correlates with residential market strength, as returning workers drive housing demand.

Design and Property Trends
Can Green Be an All-Purpose Neutral? Paint Maker Behr Says So. - Mansion Global
Home design trends can influence buyer preferences and property values, especially in style-conscious markets like San Francisco.

Technology in Real Estate
AI is moving into the apartment market, taking over work orders, lease renewals, showings and more - CNBC
Technological advances in property management and real estate services are reshaping how buyers, sellers, and renters interact with the market.


More to Explore: San Francisco Neighborhoods

Want to learn more about neighborhoods around SF? Here are a few we think you’ll love.

  • Noe Valley - Sunny village with Victorian charm and a relaxed small-town feel
  • Bernal Heights - Bohemian hilltop community with panoramic views and a tight-knit vibe
  • Mission Dolores - Culturally rich urban hub blending Latin American heritage with art and nightlife
  • SoMa - Revitalized industrial district with historic warehouses, tech innovation, museums, and urban energy
  • More San Francisco neighborhoods

Other Blogs You Might Find Interesting

Case Studies - San Francisco Real Estate Success Stories

Work With the Best SF Realtors

Looking for a trusted team to help you buy and/or sell a home in San Francisco? Reach out to us today.

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