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What Do I Need to Do to Sell My San Francisco Home: Three Rules of Thumb

May 31, 2007

How do you make sure your home sells for the highest price in this crazy and erratic market? Some homes are selling with multiple offers for many, many, many dollars more than the asking price while others are lingering on the market with no ready-to-buy buyers. What’s up with that and how can you ensure yours will be one that sells quickly and for buckets of money?

Follow the Three P’s:

Your home sale will depend mostly on the three P’s:

  1. Asking Price
  2. Presentation
  3. Position (location)

As the home seller, you can control number 1 and 2 but not 3. Where your property is located or how it sits on the lot is not something you can alter. Got BART whizzing next door? Good luck making that go-away!  

The two you, as the seller, can control? The price and the home's presentation.

  1. Price: A reasonable asking price or one that is a little under the market can often spark multiple offers with a better final sale price.
  2. Presentation: Even in a busy market, it is wise to clean, paint, and stage a home for sale. In a fast market, even with multiple offers, a staged home will bring a higher price (6% more on a national average). Buyers are also more likely to wave their inspection contingency or at least go easier on the inspection repairs. They also tend to close escrow smoothly and on-time. Tip: Leave your listing staged until after the inspection and the appraisal to make sure all parties remain impressed with the home!
***The above information came, in part, from our friends in Seattle, WA, Sherry Sahlstrom and Associates. Check her out at WWW.seattleconnection.com.
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View Full Street Address SAN FRANCISCO, CA 94114 (415) 528-7355 ©2007 VIVRE REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES, OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS, AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT, OR ZONING EXPERT. IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER REAL ESTATE BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE COOPERATE WITH THEM FULLY. EQUAL HOUSING OPPORTUNITY. ALL INFORMATION DEEMED RELIABLE BUT NOT GUARANTEED AND SHOULD BE INDEPENDENTLY REVIEWED AND VERIFIED.
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