Every year, we pull our listing data from the MLS and take an honest look at how our sellers did. We do this data analysis to make sure we live up to our standards and because we think the numbers tell a useful story for anyone considering selling a home in San Francisco.
Here's what 2025 looked like for our clients.
This is the stat we're most proud of, because it reflects the real dollars our sellers walked away with.
On average, our 2025 sellers received 110% of their asking price. Across the broader San Francisco market, the average was 98.5%. While most SF homes sold below their list price last year, our clients consistently sold well above it.
On a price-per-square-foot basis, our closed transactions averaged $1,020 per square foot, compared to the citywide average of $969. That's roughly a 5% premium over the market, which is one of the more apples-to-apples ways to measure how much more a top San Francisco listing agent can help you net from your sale.
Speed matters too. Not only because selling a home can be stressful, but the longer a home sits on the market, the more leverage shifts to the buyer. Our 2025 listings averaged just 16 days on market, compared to 43 days for the San Francisco market overall.
A few more details on timing:
This pace is the result of a deliberate process that includes pricing strategy, pre-market preparation, professional home staging, compelling listing marketing, and coordinated launch timing. We plan all of this before the sign goes up.
These numbers reflect our San Francisco real estate listings (i.e. the seller side) in 2025. Individual results vary, especially when you are looking at thousands of data points citywide. Our results reflect focused work with a concentrated set of sellers across San Francisco neighborhoods. We believe they speak to the value of working with a team that treats every listing like it's the only one.
What stands out to us:
There's no single trick. It's a combination of things that we've refined over more than two decades of selling homes in San Francisco.
Strategic pricing is the foundation. We study market data, comparable sales, and the current competitive landscape before recommending a price. The goal is to position each home to generate the most interest and the strongest offers.
Home staging and presentation make a measurable difference. Buyers respond to how a home feels when they walk in. We invest significant time and thought into getting that right.
Marketing that reaches the right buyers is something we've been focused on since Danielle launched San Francisco's first real estate blog back in 2002. Our approach combines high-end home styling with digital marketing strategies that most agents still haven't adopted.
Expert negotiation is often where the real money is made or lost. We have been on both sides of hundreds of transactions across the city, and that experience gives us a clear advantage when it's time to negotiate on your behalf.
You can learn more about Danielle's negotiation strategy here and read real examples of how this plays out in our client case studies, where we walk through the specific challenges and wins from actual transactions.
We are a boutique team of top San Francisco real estate agents who have been helping buyers and sellers since 2002. We serve a diverse clientele who work in technology, finance, medicine, law, education, and the arts (among others). Our business has grown almost entirely through repeat clients and referrals.
We serve as your consultant, negotiator, and project manager. Our job is to sell your home for the highest price, in the least amount of time, and with the least amount of stress. It won't be stress-free (you are moving, after all), but it can be organized, calm, and effective.
If you want to learn more about who we are and how we work, our About page is a good place to start. And if you're a buyer looking for a patient and assertive partner in your home search, we do that too. Check out our buyer resources for more on how we help on that side.
You don't need to be ready tomorrow. If you are starting to think about your timeline, curious what your home might be worth, or just want to understand how the SF market is performing in your neighborhood, we're always happy to have that conversation.
We also send out a regular newsletter with market updates, local news, and other things we think you'll find interesting or useful. Sign up here if you'd like to stay in the loop. No spam or games.
When you're ready, contact us here. We'd love to learn more about your personal situation and how we can help.
