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Case Study: When the Pros Call the Pro to Buy a SoMa Condo

October 22, 2025

When a top home stager who works with dozens of San Francisco real estate agents chose our team to help them buy a SoMa condo, it was the ultimate professional compliment. After seeing how agents really operate behind the scenes, they came to us when it was time to find their own home.​

Understanding What Our Client Needed

Our client had clear priorities: a stylish condo with strong long-term value in a San Francisco neighborhood convenient for their work and lifestyle. As someone deeply embedded in the San Francisco design and real estate world, they understood the importance of location, building quality, and investment potential.​

SoMa San Francisco real estate offered exactly what they were looking for. The South of Market (SoMa) neighborhood has been experiencing a resurgence, with AI-driven employment growth bringing renewed energy to the area. We knew condos in South of Market provided the perfect combination of urban convenience and appreciation potential for our buyer's situation.

Market Conditions for Buying a Condo in SoMa

When we’re helping someone buy a condo in San Francisco, we start by looking at market conditions and neighborhood trends relative to their budget and lifestyle. SoMa has shown remarkable resilience in 2025, with the median condo sale price jumping nearly 17% from summer 2024 to summer 2025. With prices rising but not yet to pre-pandemic levels, this ongoing recovery in the area makes it an attractive option for buyers looking for current value and future growth potential.​

Real estate in the South of Market neighborhood offers close proximity to major tech employers, world-class restaurants, cultural venues, and excellent transit access. The market has been somewhat competitive, with properties sometimes receiving multiple offers and typically selling within 50 to 60 days. Learn about our services for buyers here.

Our Approach to Buying a Condo in South of Market

For this buyer, we developed a targeted approach that included identifying buildings with strong financials, analyzing recent sales data, and timing our offer to maximize negotiating power. With a winning track record since 2002 as some of the best SoMa condo agents, we've seen what works and what doesn't in this market.​

We helped our client understand the nuances of buying a condo in SoMa, including HOA considerations, building amenities, and future development plans that could impact value. As an industry professional, our client appreciated our straightforward approach with no pressure, no gimmicks, but just honest advice backed by our experience.​

Why Industry Professionals Choose Us

What made this experience particularly special was knowing that our client had seen dozens of other top SF Realtors in action. They could have chosen anyone in the city, but they chose us because they had seen our attention to detail and professionalism firsthand.​

Unlike first-time buyers who might feel overwhelmed, this client knew exactly what questions to ask. They had seen other agents fumble negotiations or miss red flags during inspections. The difference between SF real estate agents becomes clear when things get complicated.​

After identifying the right property, we submitted the offer and negotiated terms that worked for everyone involved. The transaction moved smoothly from offer to closing, keeping things calm, professional, and even fun. Read more about how we've helped other San Francisco buyers and sellers in our Real Estate Case Study series.​

Buy a Condo With the Best Real Estate Agents in San Francisco

When industry professionals trust you with their own real estate transactions, it validates what you've built. Our client works with top SF real estate agents every single day and sees who communicates well, who follows through, and who actually delivers results.​

If you're thinking about your next move in San Francisco real estate, we'd love to show you what it's like to work with top SF Realtors. To stay informed about market trends and local updates, join our newsletter for valuable information without the spam.​ We’d love to keep in touch.

Ready to work with the best SF real estate agents? Contact us today to discuss your real estate goals and see if we’re a good fit to help. We look forward to speaking with you!

Looking for a trusted team to help you buy a home in SF or sell your San Francisco home in the neighborhood? Reach out to us today. As top SF Realtors and SoMa real estate agents since 2002, we'd love to help you.

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Are you looking to buy a luxury home or sell your exclusive property? Our top real estate team specializes in luxury condos, estates, and high-end properties. With years of experience navigating the competitive luxury real estate market, we offer personalized guidance every step of the way.

Contact us today for a complimentary consultation. Whether you’re looking for luxury homes for sale or need help listing your exclusive property, our top-rated realtors are here to help. Find your dream home or achieve your sales goals with the best real estate agents!
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