When you decide to sell your home in Potrero Hill, or anywhere in San Francisco for that matter, timing is often the first thing on your mind. Many homeowners worry that listing a property during the winter months or the holiday season is a mistake.
We recently worked with a seller who had a lovely 3-bedroom, 2-bathroom single-family home and needed to make a move during the winter. By implementing a specific strategy and managing the process from start to finish, we helped them achieve a fantastic outcome despite the time of year.
Here is a look at how we navigated the unique challenges of the San Francisco market to get this home sold.
There is a common misconception that the real estate market hibernates during the holidays. While it is true that there are generally fewer buyers hunting for homes in December and January, there is a flip side to that equation. There are also fewer homes on the market. This lower inventory means your home has less competition.
San Francisco is a year-round market. Our mild weather allows for it. However, the economic landscape has changed. We have seen a surge in activity recently due to the local tech sector. Specifically, the AI boom is shaping San Francisco real estate and driving significant demand in the luxury market for homes priced over $4 million.
For homes near the city’s median price of roughly $1.4 million, like our client’s property, the market requires a different approach. Buyers in this segment are more sensitive to interest rates, which remain higher than they were a few years ago. This means that simply putting a sign in the yard is not enough. To get the best results, you need a solid pricing strategy and impeccable presentation.
Our goal as top SF Realtors is to make sure you do not leave any money on the table. For this particular home in Potrero Hill, that meant acting as project managers to get the house fully market-ready.
Most San Francisco homebuyers today want a polished and move-in ready space. In our experience, presenting a vacant, professionally staged home is the best way to maximize your sale price. After agreeing on a custom plan for staging and other prep, which may include necessary repairs, we work with the best stagers in the SF Bay Area to bring that vision to life.
We manage this entire process for you. We know you have a lot going on, whether you are busy with the logistics of a move or living out of state. It is our job to handle the details so you can focus on your life, your family, and your work. For further reading on why this step is so critical, check out our post on The Strategy of Home Staging in San Francisco Real Estate.
This level of preparation is part of our standard service for sellers. We believe that investing time and effort into prep work is the most effective way to secure a high price and clean terms.
Even the most beautiful home needs the right pricing strategy. We analyzed the recent sales data and current competition to set a price that would generate interest. This is where having an experienced agent matters. We used our knowledge of the market and our relationships with other agents to advocate for our client.
Smart pricing combined with our marketing reach allowed us to generate strong interest quickly. We were able to find the right buyer for this special home and negotiate a sale that exceeded our client’s original pricing expectations.
If you are curious about how we have helped other clients navigate similar situations, you can read more of our case study blog posts.
We are proud to support our clients through every stage of their real estate journey. In this transaction, our team provided support on both the buy side and the sell side. While our client worked with Danielle to sell their home, they also worked with our team member Josh for their home search.
We know that buying and selling at the same time can be stressful. We aim to be your steady partners throughout the transition. Whether you need the best real estate agents in Potrero Hill or guidance on buying in a new neighborhood, our team is here to help.
We can tell you about our process all day, but the most important feedback comes directly from the people we serve. Here is what our client shared about their experience working with Danielle Lazier Real Estate:
"We used Vivre for our home search and sale, and they were outstanding from start to finish. On the buyer side, we worked with Josh, who was excellent. He was extremely responsive, highly knowledgeable, and guided us through every step of the process with clarity and care. When our search shifted to a different city, he adapted seamlessly and continued to be a steady, supportive presence throughout what could have been a stressful transition.
For the sale of our home, we worked with Danielle, who came highly recommended by a prior agent we trusted. Choosing someone with a higher seller fee felt like a significant decision, but it was absolutely the right one. Danielle's experience, strategy, and deep understanding of the market more than justified the investment and ultimately resulted in a sale that exceeded our original pricing expectations.
She helped get our older home fully market-ready by connecting us with the right professionals for repairs and preparation, coordinating every detail, and delivering truly exceptional staging. She was thoughtful and realistic in helping us set expectations, while also positioning the home in a way that highlighted its character and strengths. Even during a holiday period, she was able to generate strong interest and sell the home within a short period of time, while also finding the right buyer for a truly special home.
Danielle is strategic, organized, and deeply knowledgeable about her market, with strong relationships across the industry. We felt well informed, supported, and confident throughout the entire process. I would highly recommend this team to anyone looking to buy or sell a home."
This success story shows that you can achieve great results in any season with the right team by your side. If you are looking for San Francisco buyers agents or listing experts who understand the nuances of San Francisco neighborhoods and property types, we would love to chat.
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If you are ready to make a move or just have questions about the value of your home, contact us today. We’d love to learn more about your personal situation and see if we’re a good fit to help.
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Looking for a trusted team to help you buy and/or sell a home in San Francisco? Reach out to us today. We'd love to help.
