Here's something we see play out constantly. A home gets decent interest, then the owner invests in prep and staging, and everything changes.
We just helped a Bernal Heights landlord whose property had been tenant-occupied. After the tenants moved out, we coordinated $60,000 in repairs, paint, and staging, and the home sold for $600,000 above the earlier list price.​






In San Francisco, many buyers are willing to pay a premium for move-in ready. A vacant, prepped and staged home clarifies function, showcases space, and helps people imagine living there. See the full case study and photos here.​
A Quick Fall Market Update
Fall is our second-busiest season, and this year buyer activity is strong. Lower mortgage rates, stocks at all-time highs, and continued tech investment are driving demand in the city. Active listings are down year-over-year for both houses and condos, indicating that the market is tightening.
If you're thinking about selling, there's still a window this season, or it's a great time to start planning for 2026. Looking to buy? Let's find the right fit. Read our full market update here.​
As always, feel free to reach out with any real estate questions. We’d love to help you and anyone you send our way!
AI wealth has created a new dynamic in S.F. real estate: Not enough mansions - SF ChronicleÂ
Ignore the Dismal Housing Data: Three Seller’s Markets Where It’s a Prime Time to List - Mansion Global
Renting a San Francisco Apartment in the A.I. Boom? Good Luck. - SF ExaminerÂ
Newsom signs law allowing denser housing near transit stops - Axios San Francisco
Eight statement-making staircases that elevate living spaces - Dezeen
Mortgage Rates Dip Slightly as Investors Keep Eye on Trade War with China - Realtor.com
Want to learn more about neighborhoods around SF? Here are a few we think you’ll love.
Looking for a trusted team to help you buy and/or sell a home in San Francisco? Reach out to us today. We'd love to help.
