In 2002, I launched my real estate career by creating and writing San Francisco’s first real estate blog, SFhotlist.com. My reputation among my peers is as a well-respected industry innovator and early adopter of social media and digital marketing for real estate. My team and I work hard to stay ahead of the curve, combining luxury home styling with technology and forward-thinking strategies.
I’ve spent two decades excelling in the competitive landscape of San Francisco luxury real estate and have worked behind the scenes with hundreds of other real estate agents. My secret sauce, and the reason for the 5-star client reviews, is directness, transparency, stylish home staging, compelling listing marketing, expert negotiations, and the ability to keep people and deals on track—calmly and professionally. This ability is part natural instinct and part commitment to advanced, ongoing training and education. A lot of what agents do sounds similar on paper. What varies (significantly) is how they do it and the resulting outcomes for their clients.
Reared in the Tri-State Area (New York, New Jersey, Connecticut) and Dallas, Texas, I’m known for my combination of Southern charm and Northeastern tenacity. My sun sign is Gemini, my rising is Aquarius, and my moon is in Virgo. In other words, I am straightforward yet forward-thinking, super social yet down-to-earth, and absolutely no BS. I have a competitive spirit and like to win on behalf of my clients, but do so with a calm demeanor, polite manners, and always a smile.
I live in a San Francisco Victorian with a senior Pomeranian, twin monkeys (aka young children), and a good-humored, supportive partner-in-crime. I’ve renovated homes, worked on development projects, and staged, marketed, and sold ~1,000 homes for my clients. As an aspiring flâneuse, I am a good person to ask for food, wine, shopping, and travel tips. In fact, I can’t wait to take you out to celebrate after the close of escrow!
I graduated from the Hockaday School in Dallas, TX, and Wesleyan University in Middletown, CT with a degree in Latin American Studies and Government. It was a well-rounded liberal arts education that taught me to think critically. Side note: I was the President of our women’s rugby team too and played “second row.” (This will humor those of you familiar with rugby!)
In terms of real estate, our team is committed to lifelong learning. Our education is never complete. As a licensed San Francisco real estate broker, I continually invest time, money, and thought into the latest sales, marketing, and especially, negotiation techniques. Everyone on our team is smart, educated, experienced, and dedicated to continual improvement.
At the heart of real estate lies the profound belief that a home represents more than just shelter. It embodies our individuality, mirrors our personal style, and serves as the backdrop to the moments of joy and love we share with those dearest to us. This belief is the cornerstone of our mission, fueling our dedication to not just meet, but exceed your San Francisco luxury real estate expectations.
Our passion extends to empowering a diverse clientele, from single women taking bold steps towards homeownership to families seeking their dream space. We're committed to guiding each client through making informed, strategic real estate decisions, laying a solid foundation for financial security and personal fulfillment.
As a team of specialists, we operate on the principle that together we achieve more. Our cooperative culture—and healthy competitive streak—means we’re focused, strategic, and always playing to win for our clients.
Above all, we are grateful to be a part of your story, assisting you in finding a place that truly reflects who you are and what you love. Thank you for entrusting us with such a significant chapter of your life.
In 2002, I launched my real estate career by creating and writing San Francisco’s first real estate blog, SFhotlist.com. My reputation among my peers is as a well-respected industry innovator and early adopter of social media and digital marketing for real estate. My team and I work hard to stay ahead of the curve, combining luxury home styling with technology and forward-thinking strategies.
I’ve spent two decades excelling in the competitive landscape of San Francisco luxury real estate and have worked behind the scenes with hundreds of other real estate agents. My secret sauce, and the reason for the 5-star client reviews, is directness, transparency, stylish home staging, compelling listing marketing, expert negotiations, and the ability to keep people and deals on track—calmly and professionally. This ability is part natural instinct and part commitment to advanced, ongoing training and education. A lot of what agents do sounds similar on paper. What varies (significantly) is how they do it and the resulting outcomes for their clients.
Reared in the Tri-State Area (New York, New Jersey, Connecticut) and Dallas, Texas, I’m known for my combination of Southern charm and Northeastern tenacity. My sun sign is Gemini, my rising is Aquarius, and my moon is in Virgo. In other words, I am straightforward yet forward-thinking, super social yet down-to-earth, and absolutely no BS. I have a competitive spirit and like to win on behalf of my clients, but do so with a calm demeanor, polite manners, and always a smile.
I live in a San Francisco Victorian with a senior Pomeranian, twin monkeys (aka young children), and a good-humored, supportive partner-in-crime. I’ve renovated homes, worked on development projects, and staged, marketed, and sold ~1,000 homes for my clients. As an aspiring flâneuse, I am a good person to ask for food, wine, shopping, and travel tips. In fact, I can’t wait to take you out to celebrate after the close of escrow!
I graduated from the Hockaday School in Dallas, TX, and Wesleyan University in Middletown, CT with a degree in Latin American Studies and Government. It was a well-rounded liberal arts education that taught me to think critically. Side note: I was the President of our women’s rugby team too and played “second row.” (This will humor those of you familiar with rugby!)
In terms of real estate, our team is committed to lifelong learning. Our education is never complete. As a licensed San Francisco real estate broker, I continually invest time, money, and thought into the latest sales, marketing, and especially, negotiation techniques. Everyone on our team is smart, educated, experienced, and dedicated to continual improvement.
At the heart of real estate lies the profound belief that a home represents more than just shelter. It embodies our individuality, mirrors our personal style, and serves as the backdrop to the moments of joy and love we share with those dearest to us. This belief is the cornerstone of our mission, fueling our dedication to not just meet, but exceed your San Francisco luxury real estate expectations.
Our passion extends to empowering a diverse clientele, from single women taking bold steps towards homeownership to families seeking their dream space. We're committed to guiding each client through making informed, strategic real estate decisions, laying a solid foundation for financial security and personal fulfillment.
As a team of specialists, we operate on the principle that together we achieve more. Our cooperative culture—and healthy competitive streak—means we’re focused, strategic, and always playing to win for our clients.
Above all, we are grateful to be a part of your story, assisting you in finding a place that truly reflects who you are and what you love. Thank you for entrusting us with such a significant chapter of your life.
As a San Francisco Realtor® and Lead Buyer Specialist, Josh Ortiz is known for his sharp negotiation skills, efficient organization and swift responsiveness. Lauded for his ability to identify the best opportunities for clients and facilitate smooth transactions, even for out-of-town buyers and complex situations, Josh is frequently recognized for his personable, straightforward demeanor, his guidance through the often daunting buying process, and his knack for crafting competitive offers to hit the “sweet spot” to win but not overpay. His commitment to his clients' goals has consistently led to clients securing their dream homes both quickly and efficiently. Josh’s deep familiarity with the local market, strong relationships and reputation within the real estate community, and proactive approach during unexpected situations and the escrow process have made him a trusted and praised advisor among both new and experienced homebuyers. Originally from Boston, Josh has lived in San Francisco since 2012 and is an avid basketball player.
Katie Moss prides herself on taking stress and complexity off of her clients' plates. She understands that how we live in our homes is as unique as each individual. Her methodology combines sharp negotiation skills with a passion for matching people to properties that suit their personal goals.
A California native, Katie was born and raised in Pacific Palisades, CA. After receiving her undergraduate and master's degree in business from the University of Michigan, she moved to New York City to work in financial consulting and enterprise-facing roles at top-tier technology firms. Katie happily returned to California to make San Francisco her forever home.
A former resident of Russian Hill now living in Noe Valley, she has intimate knowledge of S.F. from north to south! During her free time, you'll find Katie at her ceramics studio, the dog park, and enjoying the city with friends.
April is a dedicated Transaction Coordinator for our San Francisco real estate team, bringing over a decade of experience in the industry. Born and raised in the SF Bay Area, she has an in-depth understanding of the local market and has worked extensively in real estate sales, lending, and transaction services across the region. April discovered her passion for real estate after purchasing her first investment property. She received her Bachelor’s Degree in Organizational Psychology from Cal State East Bay. Outside of work, April enjoys spending time with her husband and two sons, and their trips to Lake Tahoe and Disneyland.
Luis brings a wealth of experience in communications and marketing from non-profit arts organizations that presented diverse narratives through film and digital media. As a 20 year San Francisco resident, Luis possesses a deep connection to the city's vibrant cultural tapestry. In his role as Operations Manager at Vivre, he is driven to infuse creativity and efficiency into the team.
Luis has finally perfected layering for the Bay Area weather while dreaming of warmer destinations. His professional journey in storytelling and cultural richness perfectly aligns with his passion for organizational excellence at Vivre.
Carter has spent the better part of a decade studying and writing about San Francisco's homes and housing market. As Creative Director at Vivre, his focus is on innovating strategies that enhance value for our clients, from compelling property marketing to timely market advisories. A jack of all trades—even master of a few—just don't ask him to show you a home.
Real estate is an integral part of your financial plan. In the San Francisco Bay Area, real estate is very expensive and often one of your most valuable investments as well as your sanctuary. Now more than ever, home is truly where the heart is—and board meetings, recess, and happy hour too. We specialize in getting top dollar and the highest value for our clients. When you sell a home, you want to get the highest possible price. When you buy a home, you want to buy the right home for you at the best possible price. You want to feel confident that you did not leave money on the table and that you made a savvy, smart decision that will enhance your life.
To provide the highest level of service, we take a team approach to real estate. Buying or selling a home in San Francisco is a complex, sophisticated, and often deeply personal endeavor. You deserve the full service and attention that only a team of experts can consistently provide. Our small and dedicated team approach prioritizes quality over quantity so we are always available to offer an unparalleled sales experience as well as hold your hand through any step of your real estate journey. Working with our team, you will have personal attention, multiplied by the experience, full-time professionalism, track record, and consistency of a highly productive team. Our top priority is superior results for you, combined with a pleasant experience.
Every home is unique, and we think property marketing should be the same. Instead of cookie-cutter content that paints every listing in the same light, our dedicated marketing staff crafts a custom message just for your home. From email to snail mail, our talented group of writers, designers, email wizards, and social ninjas will promote your listing to thousands of qualified buyers in the San Francisco Bay Area and beyond. We leverage a network of experienced vendors like painters, contractors, stagers, and photographers to get your home ready for sale. We provide access to no interest, no-cost loans to pay for any upfront associated costs. Even before hitting the market, we push your property to the best local real estate agents via our off-market and coming soon marketing plan. All bespoke and made to order. We don’t use the same recipe as everyone else, and you’ll find that the results are even sweeter—no cookie cutter required.
Spinning plates, herding cats: Whatever the metaphor, there are a lot of moving parts in a real estate transaction. Especially in the high-stakes market of San Francisco, it’s important to stay organized, on-track, and on-schedule. That’s why we employ a skilled team of transaction coordinators and operations managers who know how to guide your real estate transaction from start to finish. We coordinate vendors, schedule showings, and file paperwork so that you can rest easy knowing it’s taken care of. Our team has decades of combined experience, which means we have pretty much seen it all. From milestones to minutiae, every step of your transaction is handled with expert care. We are vigilant, thorough, and responsive because we deeply value the trust you place in us to manage your transaction.
Let’s be real: Racism, sexism, homophobia, inequity, and injustice of all kinds exist, even in a forward-minded city like San Francisco. To end discrimination, there is work to be done.
At Danielle Lazier Real Estate, we are committed to lifting up our diverse communities, providing equal access to housing and services, and ensuring a fair and equitable future for everyone.
We are a proud supporter of fair housing laws and best practices.
Graphic courtesy of the National Assoc. of Realtors®.
