Originally from Boston, Josh has called San Francisco home since 2012. As a lead buyer specialist, Josh is a shrewd negotiator and true team player with a competitive streak: a winning combination in real estate sales. He constantly studies the market to locate the best opportunities for his clients. Josh attributes his success to the relationships he builds and his transparent approach. He is persistent and dedicated to achieving his clients’ goals.
About Us
FOUNDER
As the trusted real estate advisor for my clients, I understand that selling and/or buying a home is complex and deeply personal. There is also a lot at stake financially and personally. This perspective on the process and the responsibility felt towards my clients drives me to truly be an expert at the job. I understand the market, the players, and all of the variables involved in a real estate transaction. I want to make sure you feel supported and that you have a trusted advisor by your side.
As a seller, you want to effectively (and beautifully) market the home and then negotiate to secure the highest possible price and cleanest terms for the sale. As a buyer, you want a patient, yet assertive partner to help to buy the right home for you, at the best possible price. In other words, you want to make sure you don’t leave any money on the table. This is where our team steps in to partner with you as your consultant, negotiator and project manager.
In 2002, I launched my real estate career by creating and writing San Francisco’s first real estate blog, SFhotlist.com. My reputation amongst my peers is as a well-respected industry innovator and early adopter of social media and digital marketing for real estate. My team and I work hard to keep ahead of the curve, combining luxury home styling with technology and forward-thinking.
I’ve spent two decades excelling in the competitive landscape of San Francisco real estate and worked behind the scenes with hundreds of other real estate agents. My secret sauce, and the reason for the 5 star client reviews, is directness, transparency, stylish home staging and compelling listing marketing, expert negotiations, and the ability to keep people and deals on track — calmly and professionally. This ability is part natural instinct and part commitment to advanced, ongoing training and education. A lot of what agents do sound similar on paper. What varies (significantly) is how they do it and the resulting outcomes for their clients.
On a personal note, I care very deeply about my client’s individual situation, goals, and dreams. San Francisco real estate is exciting, challenging and often exhilarating. It’s not for the faint of heart!
To play a part in helping you get what you want — whether it’s selling your home to open a goat cheese farm in Oregon, retiring to Palm Springs or Wine Country, wanting that extra $50,000 from the counter offer to go from average-to-dream-kitchen in the new home, selling a parent’s home after they have passed away, relocating to the suburbs to raise a family, heading abroad for a midlife “gap year” while the kids are still young, heading into an RV after selling their company, or simply moving from one SF neighborhood to another in order to be closer to the children’s school — it is ALL incredibly gratifying to me. (And yes, those are all real-life examples!)
My team and I are honored to be your trusted real estate advisor. It’s a role we take very seriously. Providing you with reliable advice, a sound strategy and optimal results is win:win. You get to achieve your goals, and we enjoy the benefits of a long-lasting, sustainable career. As we embark on our third decade of Danielle Lazier Real Estate, I feel blessed and grateful for all of it.


Our clientele works in diverse industries with an emphasis on technology, finance, medicine, law, business and the arts. My business has grown successfully and consistently thanks to the repeat business of happy clients and their introductions to friends, family and neighbors. This track record is only possible because we deliver both results AND an enjoyable experience.
It’s not always easy in this competitive market, whether you are a seller, buyer or real estate agent. Studying the market and honing our craft takes dedication. It’s why I lead a small but passionate team. Everyone on our team loves to be a matchmaker (buyer + seller + home) and put deals together. It is our vocation and avocation.
Reared in the Tri-State Area (New York, New Jersey, Connecticut) and Dallas, Texas, I’m known for my combination of Southern charm and Northeastern tenacity. My sun sign is Gemini, my rising is Aquarius and my moon is in Virgo. In other words, I am straightforward yet forward thinking, super social yet down to earth, and absolutely no BS. I have a competitive spirit and like to win on behalf of my clients, but do so with a calm demeanor, polite manners, and always a smile.
I live in a San Francisco Victorian with a senior Pomeranian, twin monkeys (aka young children) and a good humored, supportive partner-in-crime. I’ve renovated homes, worked on development projects, and staged, marketed and sold ~ 1,000 homes for my clients. As an aspiring flâneuse, I am a good person to ask for food, wine, shopping and travel tips. In fact, I can’t wait to take you out to celebrate after the close of escrow!
I graduated from the Hockaday School in Dallas, TX and Wesleyan University in Middletown, CT with a degree in Latin American Studies and Government. It was a well-rounded liberal arts education that taught me to think critically. Side note: I was the President of our women’s rugby team too and played “second row”. (This will humor those of you familiar with rugby!)
In terms of real estate, our team is committed to lifelong learning. Our education is never complete. As a licensed Broker (as opposed to Salesperson), I continually invest time, money and thought into the latest sales, marketing and especially, negotiations techniques. Everyone on our team is smart, educated, experienced and dedicated to continual improvement.
If you’d like to work together, please reach out. I look forward to getting to know you and am here to help you achieve your goals!


My Inspiration and Motivation
Real estate is more than four walls and a roof. It's the context for individualism, our style, our joy and where we share our lives with those we love. For me, this is who it's all about — my inspiration and motivation. I am always grateful to be part of your life, to provide for my family by serving you and yours.
About Danielle Lazier Real Estate
At Danielle Lazier Real Estate, we are a boutique team of full-time real estate professionals and trusted advisors. Our singular focus is achieving the highest value for our San Francisco home buyer and seller clients through expert strategy, market insight and skilled negotiations, while ensuring you are comfortable, well-informed and patiently guided throughout the process. We attribute our success to both our passion for homes, ongoing training and honed intuition in the psychology of buying and selling.
Real estate is an integral part of your financial plan. In the San Francisco Bay Area, real estate is very expensive and often one of your most valuable investments as well as your sanctuary. Now more than ever, home is truly where the heart is—and board meetings, recess, and happy hour too. We specialize in getting top dollar and the highest value for our clients. When you sell a home, you want to get the highest possible price. When you buy a home, you want to buy the right home for you at the best possible price. You want to feel confident that you did not leave money on the table and that you made a savvy, smart decision that will enhance your life.
To provide the highest level of service, we take a team approach to real estate. Buying or selling a home in San Francisco is a complex, sophisticated and often deeply personal endeavor. You deserve the full service and attention that only a team of experts can consistently provide. Our small and dedicated team approach prioritizes quality over quantity so we are always available to offer an unparalleled sales experience as well as hold your hand through any step of your real estate journey. Working with our team, you will have personal attention, multiplied by the experience, full-time professionalism, track record, and consistency of a highly productive team. Our top priority is superior results for you, combined with a pleasant experience.
Bespoke in-house marketing for your home sale.
Every home is unique, and we think property marketing should be the same. Instead of cookie-cutter content that paints every listing in the same light, our dedicated marketing staff crafts a custom message just for your home.
From email to snail mail, our talented group of writers, designers, email wizards and social ninjas will promote your listing to thousands of qualified buyers in the San Francisco Bay Area and beyond. We leverage a network of experienced vendors like painters, contractors, stagers and photographers to get your home ready for sale. We provide access to no interest, no cost loans to pay for any up-front associated costs.
Even before hitting the market, we push your property to the best local real estate agents via our off-market and coming soon marketing plan.
All bespoke and made to order. We don’t use the same recipe as everyone else, and you’ll find that the results are even sweeter—no cookie cutter required.
Operations & Support
Spinning plates, herding cats: Whatever the metaphor, there are a lot of moving parts in a real estate transaction. Especially in the high-stakes market of San Francisco, it’s important to stay organized, on-track and on-schedule. That’s why we employ a skilled team of transaction coordinators and operations managers who know how to guide your real estate transaction from start to finish. We coordinate vendors, schedule showings, and file paperwork so that you can rest easy knowing it’s taken care of.
Our team has decades of combined experience, which means we have pretty much seen it all. From milestones to minutiae, every step of your transaction is handled with expert care. We are vigilant, thorough and responsive, because we deeply value the trust you place in us to manage your transaction.
Please reach out to us anytime with any questions and to get started. We look forward to hearing from you!
PROUD SUPPORTER OF










OUR TEAM
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Transaction Coordinator
Born and raised in the Bay Area, April fell in love with real estate while purchasing her first investment. She has over 8 years of experience in the industry, having worked in real estate sales, lending and transaction services covering the entire Bay Area. A graduate of Cal State East Bay with a Bachelor's Degree in Organizational Psychology, April loves trips with her husband and sons to Lake Tahoe and Disneyland.
Creative Director
Marketing and Operations Manager
Business Manager
Real Estate & Tax Lawyer
DRE 1834648 / Broker-of-Record Side, Inc. DRE 02014153
WE SUPPORT FAIR HOUSING

Let’s be real: Racism, sexism, homophobia, inequity, and injustice of all kinds exist, even in a forward-minded city like San Francisco. To end discrimination, there is work to be done.
At Danielle Lazier Real Estate, we are committed to lifting up our diverse communities, providing equal access to housing and services, and ensuring a fair and equitable future for everyone.
We are a proud supporter of fair housing laws and best practices.
Graphic courtesy of the National Assoc. of Realtors®.
TESTIMONIALS + REVIEWS
FROM OUR BUYERS
I worked with Josh Ortiz (at Vivre) as a buyer, and he was just awesome. He knows the SF market and its dynamics backwards and forwards, and provided expert guidance and great advice at every step along the way. He gave me a very early heads up about the property which I ended up buying, knowing it would be a great fit for me, so that I was the first person to contact the selling agent. He gave me great advice on pricing and negotiating strategy, communicated seamlessly with the seller, and got me the property that I wanted (and his prediction of the final selling price after a bit of a bidding war was very accurate). Besides being a consummate and very effective pro, Josh is super laid back and easy going, very pleasant to work with, and this helped me deal with all of the stress and anxiety...
If you're looking to buy a home in SF, you need to reach out to Danielle, Josh, and the Vivre team. They are incredibly thoughtful, responsive, and so easy to work with. From my first phone call, to filling out the well-written buyer's questionnaire, to making an offer, all the way to getting my keys and moving in, I knew I was working with a team that was genuinely invested in my success. Josh helped me navigate the SF housing market as a first-time homebuyer and I couldn't have asked for a better guide. I was expecting the process to be a lot harder and a lot more stressful than it actually turned out to be. Instead, Josh helped me get my very first offer accepted and he put me in touch with a loan agent that gave me an unbelievably attractive loan. He answered my many, many questions promptly...
Tremendous experience working with Josh Ortiz and Danielle Lazier on our recent home purchase. Knowledgeable, patient, and super helpful along a VERY lengthy and challenging process. We never felt pressure to make poor or rash decisions which I feel is a rare trait to find in a realtor. The SF market is an insane space as most know and I couldn't thank Josh and Danielle enough for making sense of it.
My wife and I just purchased our first home and we could not have been happier working with Josh. He listened to what we wanted in a home, was very responsive to any and all questions we had, and was an amazing partner in this process. Buying a home in SF felt both exciting and also very daunting, but Josh was very knowledgeable, and professional and never pressured us to make any decisions we weren't ready to make. We ended up buying the perfect home on only our second bid. We really couldn't have been happier with Josh and the team, thank you!!
After meeting with a few realtors, Josh was clearly the best fit for our first home buying experience. He's personable, frank, and responsive. All things we really value. We were prepared to spend a long time in SF market looking for a home, but stoked at how quick + smooth things moved with putting in our first, and only, offer on our now home. This is mostly to Josh's credit. He was very upfront and realistic with what we should go for when deciding between two homes we were considering and walked us thru the next steps, strategy, questions, etc before AND after the buying process. Highly recommend! Josh, Danielle, and the rest of the team are an excellent resource. We can't thank them enough.
I worked with Josh/Danielle to purchase my first condo in SF and had great experiences. I was only looking in specific neighborhoods with a laundry list of things I wanted. Josh really tailored his approach based on my style/personality - he let me lead my search (sometimes I over-research and become a "know-it-all person") when I wanted while providing great insights/advice when I was going in the wrong direction. He stayed personable and professional throughout the process. He was also very thorough and responsive when closing the deal. I don't think I could have done it without him as it was my first time buying a real estate. All in all, I am really satisfied and if I am buying or selling a property in SF, I would definitely give Josh/Danielle a call again.
FROM OUR SELLERS
Danielle is the consummate professional. Her listings always get tons of buyer interest, evening in the most challenging markets. She is well known for creating bidding environments, and getting buyer’s for her listings to pay more through competitive situations. When it came to disclosures and transparency, she leaves nothing to chance, which ultimately results in a smooth transaction all parties can feel good about. I strongly recommend Danielle and look forward to working with her again in the future!
If you are looking for a Realtor in San Francisco, I highly recommend that you contact Danielle before talking with anyone else. She posted a case study on her website that described a situation similar to ours so I initially reached out to her to get her thoughts. She listened carefully and went over each of the questions I raised. By the end of our session, I felt she was the only one I wanted to work with; there was no need to talk to any other Realtor. Being a first timer, the selling process can be overwhelming but after talking with Danielle, I threw out my preconceived notions and let Danielle and her team guide me. Her experience and instincts are right on target in terms of pricing, timing and marketing. The staging and design company she works with did a phenomenal job in delivering on time. Her support...
Danielle and her team made the process of selling my loft seem easy! I was concerned about how smoothly this would go since I moved out of state, but Danielle and her team helped handle things and kept me updated. When it was clear that the market wasn't where we wanted it to be, she clarified the situation in a straightforward way that made it easy for me to make a decision. We agreed on the best strategy, which helped us quickly find the right buyer and offer. (Had we not adjusted our strategy at her recommendation, it's now clear to me the loft could have lingered on the market for months.) This is my second time with Danielle as my agent, and should I be back in the San Francisco market at any point, I will definitely give her a call.
We worked with Danielle and team to sell our condo in Noe Valley. We were selling at a tough time and were unsure whether we were making the right decision. We interviewed a number of realtors who gave us advice and pricing strategies. Danielle had a unique perspective and we were impressed with her candor and market knowledge. By spotting an opportunity and moving quickly to get our place on the market (in about a week), Danielle and team helped us sell our place quickly and get more than we were expecting! As a team, they took care of everything — coordinated stagers, photographers, website, open houses, etc — and kept us in the loop throughout. It was a process that could easily have been overwhelming and stressful, but with Danielle and team it was a breeze. They were a pleasure to work with. We would highly recommend!
My sister and l inherited a rental property in the Potrero Hill neighborhood of San Francisco. After a couple of years of dealing with tenants and Covid restrictions, we decided to sell but weren't sure who to turn to. Danielle was referred to us by a close friend, and after our meeting we agreed to have her and her team sell our property. Danielle kept us updated and informed through the whole process and we ended up selling for quite a bit more than our asking price. I would highly recommend Danielle and her team if your thinking of buying or selling properties in the San Francisco area. Thanks again Danielle.
After years as a rental, our grandparent's beautiful Potrero Hill home was showing its age, still standing strong after almost 100 years but seriously in need of some love and attention. We called Danielle because we wanted someone who was knowledgeable in San Francisco real estate. Within days she brought in multiple interested buyers before the house was even on the market and we were able to sell our house for a really good and fair price. With Danielle and her excellent team on board it was a quick and painless process and honestly it was kind of exciting to watch what someone with years of experience can do, which in our case was just a matter of days. She is always available for questions, she gave us daily updates and helped us understand what to expect with every part of the sale. I highly recommend Danielle Lazier and her...