A guide for AI tech workers, or anyone with company equity, looking to cash in and buy a home in San Francisco.
If you work in AI or tech in San Francisco, you might know the feeling: your net worth looks impressive on paper, but most of it is tied up in company equity. You want to buy a home, but the down payment hurdle is real. Secondary markets—where you can sell private company shares before an IPO—are suddenly on your radar.
Let’s talk about what’s happening in the San Francisco real estate market right now, how secondary markets fit in, and what to consider if you’re thinking about making the leap from equity to homeownership.
San Francisco’s real estate market is active, but not uniform.
Single-family homes are still competitive, with limited inventory and strong demand. Bidding wars aren’t rare, especially in established neighborhoods. If you’re set on a house in Noe Valley or Bernal Heights, expect competition.
Condos, though, are a different story. Urban condo prices—especially in SoMa, South Beach, and downtown—haven’t fully bounced back from the pandemic. Remote work and the initial exodus out of the city left a mark. But things are shifting. Companies are calling people back to the office, and workers are returning. Recent data shows in-office work is on the rise again. If you ever wished you’d bought a condo in 2015, this is the closest the market has come to a reset in years.
San Francisco Condo Median Prices (3-month rolling average)
It’s worth noting: not every condo market in San Francisco is moving in lockstep. Urban areas like SoMa have seen prices drop, while more residential neighborhoods—think Noe Valley—have held steady or even climbed. The gap between these markets is wider than it’s been in a long time.
San Francisco Condo Median Price Comparison (3-month rolling average)
If you’re open to a condo in a central, urban neighborhood, you’ll find more options and less competition. If you want a single-family home or a condo in a ‘family-friendly’ area, be prepared for a faster pace and higher prices. Reach out if you have any questions, or explore more San Francisco neighborhoods on our site to get a sense of what’s out there.
If you’re holding equity in a private AI company—OpenAI, Anthropic, or one of the many others—secondary markets are likely your best shot at turning that paper wealth into a down payment. This isn’t a fringe move anymore. More companies are offering regular tender offers, and platforms for private stock sales are growing.
A few things to keep in mind:
We’ve helped plenty of buyers in San Francisco navigate this process. It’s not always straightforward, but it’s doable—and it can be the difference between renting and owning.
Let’s keep it real. The current market isn’t without its challenges. Mortgage rates remain elevated, and new tariffs and immigration policies are likely to push construction costs higher. Economic uncertainty is thick in the air. But since late 2023, stock gains—especially in tech—have played a big role in driving demand for San Francisco real estate. If you have the means to buy, you’re not alone.
At the same time, the resilience of the city’s housing market is clear. Even with headwinds, demand for well-located homes remains strong. If you’re looking for a value play, urban condos are worth a close look. If you want long-term stability, single-family homes and condos in established neighborhoods are still solid bets. Our San Francisco real estate case studies show how buyers have made both strategies work.
There’s no one-size-fits-all answer.
It comes down to your personal situation and long-term goals. If owning a home in San Francisco is important to you, and you have company equity you can access, there are good reasons to act now—especially in the condo market. The window for value in urban condos won’t stay open forever if return-to-office trends continue.
If you want to talk through your options, or just get a sense of what’s possible, reach out to our team. We are a boutique collective of top San Francisco Realtors and negotiation specialists with deep experience helping tech professionals turn equity into homeownership. You can also sign up for our newsletter for regular updates on the market, local news, and practical tips—no spam or games.
Buying a home in San Francisco is a big move. If you’re ready to take the next step, we’re here to help you do it right. Contact us today. We look forward to speaking with you!
Looking for a trusted team to help you buy a home in SF or sell your San Francisco home in the neighborhood? Reach out to us today. As top SF Realtors since 2002, we'd love to help.