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Using Your AI Company Equity to Buy a Home in San Francisco

April 15, 2025

A guide for AI tech workers, or anyone with company equity, looking to cash in and buy a home in San Francisco.


If you work in AI or tech in San Francisco, you might know the feeling: your net worth looks impressive on paper, but most of it is tied up in company equity. You want to buy a home, but the down payment hurdle is real. Secondary markets—where you can sell private company shares before an IPO—are suddenly on your radar.

Let’s talk about what’s happening in the San Francisco real estate market right now, how secondary markets fit in, and what to consider if you’re thinking about making the leap from equity to homeownership.

The State of the San Francisco Real Estate Market

San Francisco’s real estate market is active, but not uniform.

Single-family homes are still competitive, with limited inventory and strong demand. Bidding wars aren’t rare, especially in established neighborhoods. If you’re set on a house in Noe Valley or Bernal Heights, expect competition.

Condos, though, are a different story. Urban condo prices—especially in SoMa, South Beach, and downtown—haven’t fully bounced back from the pandemic. Remote work and the initial exodus out of the city left a mark. But things are shifting. Companies are calling people back to the office, and workers are returning. Recent data shows in-office work is on the rise again. If you ever wished you’d bought a condo in 2015, this is the closest the market has come to a reset in years.

San Francisco Condo Median Prices (3-month rolling average)

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