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Let Them Have Your Way

Small Group Real Estate Coaching & Role Play

Let Them Have Your Way - Small Group Real Estate Coaching and Role Play series

Goal: Small group coaching and role play series designed to harness the transformative power of Tactical Empathy* and advanced emotional intelligence in real estate.

Duration: 6 weeks, September 26 to November 9, 2023

Format: Live Zoom video call

Schedule: Tuesdays and Thursdays, 9:00-9:50AM Pacific / 12:00-12:50 Eastern

(Can’t make every session? All calls will be recorded for future reference.)

Investment: $1,000

Register

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WHAT TOP AGENTS ARE SAYING ABOUT DANIELLE

Danielle is the agent who has embraced Tactical Empathy more than any other. Her mastery of this methodology is obvious. She is in the field every day putting this work to the test, real life in real time. Join her in this program to dramatically increase your communication, negotiating, and business-building skills.
Steve ShullFounder, Performance Coaching
These calls are so good, important and useful. I love how intimate they are, it makes it much easier for me to share. See you next week.
Ornit GranitRealtor®
Danielle Lazier is one of the most insightful coaches I've ever encountered. She understands agents and the predicaments we face, because she's been there - done that, but she also understands clients, their objections, fears and their motivations. Her deep understanding of emotional intelligence has helped me see things that were once totally unclear. Her coaching is a way of life, not just a way of doing business. And once you're plugged in you will save yourself time and heartache and the joy of having your own business will start to prevail. If you want to feel love and excitement about what you do vs. worrying and having anxiety about it, coach with Danielle. It's a profound journey that will improve your business and more.
Lorin Ruttenberg
Lorin RuttenbergRealtor®, 22 years in business
I’ve done tons of coaching over the last 10 years and all of it has been really valuable.

However, the daily calls I have with Danielle are helping me to truly elevate my professional and personal life. Learning tactical empathy has given me the ability to connect at a deeper level with clients, help them get to where they want to go faster and also provide clarity on the kind of business that I want to run and my own non-negotiables.

These calls are one of the best investments of my time and money. As a result I believe that I am making more money and living a better life than ever before. Thank you Danielle!
Ruth KrishnanRealtor®
Danielle recently helped me with a request for repair situation in which a client of one of my team members wanted to make a six figure request. With Danielle‘s guidance she helped me prepare for the conversation which resulted in the client adjusting their request down to a much more manageable five figure request, but then they told me that they would ultimately be happy with an even a much smaller number. What’s exceptional about this situation is that these clients had never met me before! That was the first time they ever heard my voice. And what’s even more exceptional is that the numbers they ultimately came up with, came organically from them (not me) and at the end of the conversation there was a much deeper connection between the clients and my team Agent and myself. That’s the magic of tactical empathy and emotional intelligence when taught to you by someone like Danielle.
Richard Wilkinson
Richard WilkinsonRealtor®, 15 years in business
I've studied real estate for years and been through tons of coaching along the way and until Voss and Shull, I pretty much knew it all but was very unhappy doing it. When I heard you for the first time, something lit up inside of me. A system that utilized my natural traits, gifts and personality. My point is I saw you and could see how to use my honesty, integrity and trust with a strategy into more real estate success. Yes I watched Voss, but when I listened to you it finally made sense and the way you presented it was so endearing and natural and sincere.
E. D.
E. D.Realtor®, 34 years in business
I have wanted to tell you how helpful, and I mean truly helpful, you have been for me over all these months. I have gotten so much out of you and all your sharing and all your processes. I am so grateful to you that I never have to do the dog and pony show in someone's house ever again. You are tremendous, and I mean that from the very bottom of my heart. I am sold on Emotional Intelligence and Tactical Empathy. I will not live any other way from now on!
E. S.
E. S.Realtor®, 21 years in business
Used your line with divorcing clients... You’re a wizard. That was the RIGHT approach!
Chase Campen
Chase CampenRealtor®, 19 years in business
Danielle you are so generous with your knowledge and expertise, THANK you. It is much appreciated that you are giving as much thought to it as we do, sometimes agonizing with us, and all of this coaching is to eliminate the agonizing! Thanks for being human. This has been an amazing 4 sessions. THANK you THANK you THANK you. Here’s to more practice and better transactions going forward.
Terrylynn FisherRealtor®
Danielle, you are so accomplished in the art of emotional intelligence and tactical empathy. I’m finally feeling a breakthrough that this practice is rewiring my brain. Role playing, taking notes, becoming more aware and sharing our experiences is the only way to improve. Thank you for being candid that you yourself are not perfect. Sharing where you feel stress in speaking with clients keeps it real. You are helping me to feel excited about getting in my reps and really doing this. Thank you so much for your experience and guidance.
Ellen SchwartzRealtor®
Danielle has mastered Tactical Empathy and Emotional intelligence, she has a wealth of knowledge to share. She coaches in a way that makes you feel comfortable and capable. As realtors we are often tested in high stress situations and just doesn't have to be that way, Danille will prove it. I have listened and re-read her emails over and over again, there are always such good nuggets in there for me. This method is truly a game changer, not just for those of us who struggle to use the right verbiage in challenging situations, but to all of us who have relationships with people.
Ornit GranitRealtor®
Danielle’s coaching is incredibly insightful. Any course she offers I’ve joined. I have learned the cutting edge of emotional intelligence from her, based on her study and experience perfecting these techniques in her own real estate business. She is the most skilled agent that I know, I have learned so much from her. I am very grateful and highly recommend her coaching programs.
Sean McGlynnRealtor®
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• Six-Week Role Play Coaching Program
• Four 30-minute Zoom calls/week, Mon-Thurs
• $1000 investment

Advanced Negotiations with Emotional Intelligence

Have you ever been the logical choice on paper—you know, the agent with the most experience, the best track record—and NOT won the listing?

Have you ever been the opposite? The agent from another area or with less experience with this type of property, but you DID win the listing because of your connection with the Seller?

At a certain point in your career, you get sick of the dog and pony show. You are fed up with competing for listings and sharing all of your valuable knowledge without a commitment to work together.

You are tired of being the “expert second opinion” or used for “due diligence” by someone who, all along, was going to work with their brother-in-law or friend or neighbor or the agent who sold them the home—except now with your pricing strategy and marketing plan in hand!

The truth is that the top producer is the agent most likely to be used as “due diligence”. If you wanted an expert second opinion, who would you go to: the average agent or the local market leader?

Most of the time, people hire the agent they feel the most comfortable with or who was referred by someone they trust, somewhat regardless of their track record.

They plan to hire their old agent, or their friend who is an agent, or their friend or family member’s agent, from the start. They just want to meet with you to learn about the market and make sure they “aren’t missing anything.”

What if there is a way to tell if a potential client is leaning in your direction, or if you are the “due diligence,” within the first fifteen minutes of an interaction? Using emotional intelligence and social psychology, there is a way.

TACTICAL EMPATHY IN REAL ESTATE

How much time do you spend preparing for a listing appointment, going on the listing appointment and then following up after?

Imagine if you only spent time working for people when you have a commitment from them to work with you. No more free consulting.

Imagine if you did the same amount of deals (and likely many more of them) but without the dog and pony show of listing presentations when, in reality, you are only the “expert second opinion” or “due diligence”.

Imagine how much time this will save you.

No more prep. No more listing presentations. No more follow up. No more free consulting.

Some of you may have read The Full Fee Agent by Chris Voss and Steve Shull, or Never Split the Difference by Chris Voss? You are probably already somewhat aware of the concept of “Tactical Empathy” and emotional intelligence. You may already be very skilled at this type of emotional connection with others.

However, when you really follow these beliefs as far as they can go in your real estate business, as I have, you end up throwing out most of the traditional sales methods that we’ve been taught by most trainers, managers, and coaches. Here are a few key principles I’ve learned.

the full fee agent book cover

The Full Fee Agent

never split the difference book cover

Never Split the Difference

Real Estate Reality 

  • People do not make decisions based on the facts—even if they believe that they are rational and logical.
  • People make decisions based on how they feel and what their gut is telling them.
  • This means that every potential client has a bias. They may swear up and down that they “don’t know anyone” and “have an open mind,” but they ARE leaning in a certain agent’s direction, usually before they even meet with Realtors.
  • Bottom line: This means that every opportunity is not created equal and should not be treated the same.

By using emotional intelligence and social psychology, my business has become WAY more enjoyable, less stressful, more efficient and more profitable. It is incredible. I rarely work evenings and weekends. When I do, it’s by choice. I spend time with my family. I have hobbies. I charge 6%. I do my listing appointments via Zoom, and I have not done a marketing presentation in years. My referral pipeline and positive online testimonials continue to grow.

I’ve been a top real estate agent in San Francisco since 2002. Over the past 4+ years, I’ve trained directly with Steve Shull, and through him Chris Voss, to master “Tactical Empathy”. My name is mentioned in the acknowledgements page of their book as an early adopter and pioneer.

This means that a lot of what I talk about comes from my training with them and ongoing practice. This is my spin on things as a full-time agent, using these strategies every day in the field with buyers, sellers and other agents.

Exclusive Small Group Role Play Sessions

My passion is sharing my take on these concepts, and the freedom that comes with them, by coaching other top agents from around the country via intimate, small-group strategy and role play sessions over Zoom.

Within an exclusive, confidential group of only experienced agents, we meet once a week via Zoom to role play situations you’re currently dealing with and situations you want to practice.

We’re navigating topics such as commission, price reductions, unrealistic buyers, and mastering the art of using emotional intelligence and tactical empathy to increase influence and connection. 

The content is 100% focused on increasing your influence and efficiency via emotional intelligence. Use nuanced communication skills to increase productivity and decrease stress.

We are not just learning, but applying these skills to the real-world situations we deal with everyday. And as a full time real estate professional with decades of personal experience navigating buyers, sellers and other agents, I walk the walk. 

The results? More influence, deeper relationships, easier transactions, better outcomes. There could not be a better time to master this stuff than today’s tricky market. 

Right now, we’re gearing up for a special small-group coaching program designed to harness the transformative power of Tactical Empathy and advanced emotional intelligence in real estate.

Let Them Have Your Way - Small Group Real Estate Coaching and Role Play series

Goal: Small group coaching and role play series designed to harness the transformative power of Tactical Empathy and advanced emotional intelligence in real estate.

Duration: 6 weeks, September 26 to November 9, 2023

Format: Live on Zoom

Schedule: Tuesdays and Thursdays, 9:00-9:50AM Pacific / 12:00-12:50 Eastern

Can’t make every session? All calls will be recorded for future reference!

Investment: $1,000

Register

Being both friendly AND bold is a game changer if you want more freedom, less stress and more profit.

Cheers,

Danielle

415-528-7355 | coaching@daniellelazier.com 

*PS. I highly recommend you read Never Split the Difference by Chris Voss and The Full Fee Agent by Steve Shull and Chris Voss. So much of what I know comes from their teaching. This is my spin on things as a full-time agent working daily with buyers/sellers and real life scenarios.

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Thank you and be well.

Do you need another real estate newsletter?

Probably not. Yet, in our biased opinion, you should definitely sign up for our twice-monthly email for market insights, webinar invites, local news, gorgeous homes, and more. We never share or sell your information. And, when you’re ready to work with us, please email or call to discuss your plans. We’d love to help!