industry leaders since 2002
Danielle Lazier + Associates is a boutique team of seasoned San Francisco real estate agents who understand that buying or selling a home is a complex, sophisticated and deeply personal endeavor. We offer friendly, intelligent, strategic guidance through every step of your real estate transaction.
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Top 1% SF Agents
1980
Established
Sr. Broker Associate
Danielle focuses on the big picture, always innovating and improving marketing concepts and client services. Danielle is an industry pioneer, creating SF’s first real estate blog in 2002 and adapting early to the team concept. Danielle’s roles include lead consultant, negotiator, and director of marketing. She spends her time fiercely advocating for the team’s clients and devising the most strategic ways to win bids and market homes.
Sr. Sales Associate
Originally from Boston, Josh has called San Francisco home since 2012. As a lead buyer specialist, Josh is a shrewd negotiator and true team player with a competitive streak: a winning combination in real estate sales. He constantly studies the market to locate the best opportunities for his clients. Persistent and dedicated, Josh attributes his success to the relationships he builds and his transparent approach.
Sales Associate
With extensive experience managing complex and high-stakes scenarios, Katie is an expert at taking the stress and complexity off of her clients’ plates. Katie’s approach honors what success means personally to her clients, matching them with properties that suit their evolving lives and goals.. Born in Pacific Palisades, CA, she holds business degrees from the University of Michigan and has a background in financial consulting and technology. Katie lives in Russian Hill with her partner Mason and their dog Rudy.
CREATIVE DIRECTOR
Marketing & Operations Manager
Spinning plates, herding cats, pick your metaphor: there are a lot of moving parts in a real estate transaction. Especially in the high-stakes market of San Francisco, it’s important to stay organized and on-schedule.
That’s why we employ a skilled team of transaction coordinators and operations managers who know how to guide your real estate transaction from start to finish.
We coordinate vendors, schedule showings, and file paperwork so that you can rest easy knowing it’s taken care of. Our team has decades of combined experience, which means we’ve seen it all.
From milestones to minutiae, every step of your transaction is handled with expert care. We are vigilant, thorough and responsive, because we deeply value the trust you place in us to manage your transaction.
Every home is unique, and we think property marketing should be the same. Instead of cookie-cutter content that paints every listing in the same light, our dedicated marketing staff crafts a custom message just for your home.
From email to snail mail, our talented group of writers, designers, email wizards and social ninjas will promote your listing to thousands of qualified buyers in San Francisco and beyond.
We leverage a network of experienced vendors to get your home ready for sale, and we help you cover costs with Side Concierge. Even before hitting the market, we advertise your property via Top Agent Network and Side Coming Soon.
All made to order, just for you. We don’t use the same recipe as everyone else, and you’ll find that the results are even sweeter.
We live, work, and play in San Francisco. We know the city from north to south and east to west, and we take great pride in helping our clients find their way home.
As top 1% agents, we’re most proud of our level of client satisfaction. We've been called the “Rolls Royce” of real estate agents, and we have hundreds of 5-Star reviews to prove it.
Represented by a well-regarded Realtor, your offer is more likely to be accepted. For sellers, we network to promote your property, get early feedback, and refine our positioning. Our close-knit team and broad network offer more than one agent ever could.
In addition to having an organized process, designed to be executed efficiently and calmly, Danielle’s greatest strategic advantage is in negotiations and overcoming roadblocks.
Many agents say that they are a skilled negotiator. And many top producers are pretty good!
Yet—this may sound hyperbolic, even arrogant—we don’t know of any real estate agent who is more trained and skilled than Danielle when it comes to understanding why and how people make decisions.
Danielle is able to achieve the highest possible results for her sellers and avoid the pitfalls because of her vast deal experience and emphasis on emotionally intelligent negotiations.
It may be surprising to consider that there are many opportunities for a seller to lose money during the sales process, even in a seller’s market. Danielle will collaborate with you to ensure that you do not leave money on the table.
Danielle Lazier + Associates (her team) are often on the other side of the deal acting as the buyer agent. We see how our competitors—the other top producers—market, communicate and negotiate.
Danielle’s marketing is hard to beat. She is known as one of the city’s top marketers. Danielle started her real estate career in 2002 by creating and writing San Francisco’s first real estate blog, SFhotlist.com, to market homes and attract buyers and sellers. Social media, digital marketing, photography and video, strategic home preparation and staging, astute pricing, promotion and advertising, agent to agent networking… Danielle’s marketing plan gets the right audience to notice her listings.
And yet, if you look closely, are marketing plans really that wildly different from one top producer to another?
The formula for creating urgency and the best crop of potential buyers is not rocket science in San Francisco. Most top-tier agents recommend a similar home preparation, staging and pricing strategy, designed to encourage multiple offers over the asking price, with very clean terms (few to no buyer contingencies of sale).
It's one thing to follow the winning formula and achieve a high initial offer price. A strategic list price, proper home preparation and marketing will generally reach this goal. It's quite another to increase the initial bids past current market value via the nuance and finesse of a highly trained and skilled negotiator. The monetary difference between an expert negotiator and an average one can be stunning.
What the public cannot see from the outside, we have seen dozens, even hundreds of times. The reality behind-the-scenes is that most agents, even top names in the business, are relieved to receive a good offer.
There is a lot of money, and commission, on the line. Tensions run high. So, the listing agent is often hesitant to push the envelope and counter on price and/or terms. Very few agents have the instinct and intuition to know how to influence for more without scaring away the buyer. It’s safer to encourage the seller to go with the best initial bid, especially if the offer satisfies the seller’s expectations.
Danielle has a keen instinct on how to capitalize on the excitement and urgency created for the buyer, and — safely and carefully — ensure that the best deal is achieved.
Maybe it’s the combination of her East Coast, Texas, and SF background... If there’s opportunity, she’ll find it!
Important Note: This process does not have to be combative, aggressive or unethical. The buyer wants to buy, and the seller wants to sell. Danielle's job is to figure out which buyer wants the home the most and help them make it happen.
It is truly amazing how being transparent, up-front and friendly can affect the outcome! It’s a win-win for everyone involved.
Real stories in San Francisco real estate
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Our intelligent approach to real estate delivers superior results and a more enjoyable experience.
We are your trusted advisor, consultant, negotiator, project manager, and advocate.
We will conduct a thorough needs analysis of what’s most important to you about selling your home. We will craft a strategy to reach your goals.
We will educate you about current market conditions and the home-selling process. We will prepare a professional competitive market analysis and a strategic pricing plan.
We will recommend the pre-sale enhancements, inspections, and home staging that will maximize your ROI. We will devise a custom plan to fit your needs.
We will implement an aggressive marketing plan including photography, video, custom graphic design, floor plans, professional copywriting, a property-specific URL, photo-rich website, and high-quality print materials. We will digitally advertise through email, social media, and outreach to our professional networks.
We will oversee a smooth escrow and closing schedule. If there’s an issue, we’ll stay calm, steer the ship, and provide solutions. With more than 1,250 negotiations under our belt, we will save you time and money.
We will negotiate fiercely on your behalf. We will always tell you the truth and always be available to answer questions and concerns. We will treat your money like it is our own, and work diligently to make or save you money whenever possible.
We use our resources to find a home that fits your lifestyle and budget.
We are your trusted advisor, consultant, negotiator, project manager, and advocate.
We will conduct a thorough assessment of what’s most important to you about buying a home.
We will educate you about current market conditions and each step of the home-buying process.
We will provide you with options for reputable lenders for your loan pre-approval, and we will utilize our network to get you the inside scoop on what it will take to get your offer accepted.
We will search high and low for homes to preview, schedule showings, and help you visualize cosmetic updates and strategic opportunities for improvements.
We will negotiate fiercely on your behalf. We will always tell you the truth, and always be available to answer questions and concerns before, during, and after the sale. You are our client for life.
San Francisco real estate is highly competitive. To help your listing stand out from the crowd, we make recommendations on the staging and improvements that will increase buyer interest and net you top dollar.
With a strategic plan in place, we schedule and manage the work so you can relax while your home is transformed into top selling shape. We leverage a broad professional network of trusted vendors, empower you with programs like Side Concierge, and apply decades of experience in sales and design — all to minimize your stress and maximize your investment.
Note that this is optional, not required! We have successfully sold many homes that are not staged or upgraded. We will work with you on the best plan for your personal situation.
From digital documents to Zoom listing appointments and staging consultations, our contactless solutions help keep you safe and informed, without you needing to run around town—or even be in town!
Whether you are moving within SF or a thousand miles away, our goal is an efficient, effective and convenient process with you always in the loop.
I've sold more than 20 homes over the past 50 years. This was the best transaction so far. Danielle understands the SF real estate market, is an astute pricing strategist, and her people skills are excellent. You would be wise to contact her if you're a buyer or a seller.
We decided to sell our home as an initial step in a plan to wind down towards retirement. We reached out to Danielle Lazier + Associates and upon our first meeting I knew Danielle was the right listing agent for us. She presented an overall strategy that made sense, had great industry connections, a very successful sales record, and was highly organized.
We were very nervous and had no idea what to expect. Danielle and her amazing team guided us through every step of the sales preparation process and even directly managed many of the efforts to get our home in tip top shape. Everything from the needed repairs and upgrades to staging the home like pages out of an Architectural Digest magazine. The marketing strategy that Danielle developed was spot on. We had 26 great offers (yes, you read that correctly) after the first series of open houses. We ended up accepting an offer that exceeded even our best expectation. We can’t thank Danielle and her team enough!
Danielle and her team are amazing! Danielle is incredibly knowledgeable about the San Francisco market and has an incredible network. We've used Danielle now for four transactions — two purchases and two sales — and all have gone extremely well in competitive markets. Most recently, we used Danielle to help sell our house and she absolutely maximized the value of our house and we walked away very happy.
Throughout the process, her and her team were on top of all the project management details and kept us very informed. Anytime we didn't want to or didn't have time to do something, she just said, "I got this," and figured out a way to make it happen. Cannot recommend Danielle enough for either buying or selling in San Francisco.
One of my close family friends had a poor experience with a different agent trying to sell their home, which sat on the market for a number of months. When the listing expired, they asked me if I knew an agent who could really get the job done. After extensive research, I contacted Danielle to interview for the position. She won the assignment and within a matter of weeks had offers on the property. The sale closed yesterday. My family friend is thrilled. Thank you, Danielle!
Learn about Side Concierge.
Benefits of working with a TAN member.
Strategic marketing and services we offer.
Sample seller's weekly marketing update.
Review a sample monthly market report.
Review a sample Just Listed postcard.
Review a sample listing brochure.
Review our sample project calendar.
Review a sample listing agreement.
Review our sample offer worksheet.
Review a sample purchase agreement.
Sample exclusive buyer-broker agreement.
Factors in your sale and setting a price.
The dangers of overpricing by Bay Area economist Patrick Carlisle, from Danielle's time as a Compass SF Founding Agent.
Benefits of staging and what to expect.
Some agents inflate estimates for a listing.
Why work with a Zillow Premier Agent?
Why work with a Luxury Home Agent?
