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Coaching & Consulting Programs

Danielle is the agent who has embraced Tactical Empathy more than any other. Her mastery of this methodology is obvious. She is in the field every day putting this work to the test, real life in real time. Join her in this program to dramatically increase your communication, negotiating, and business-building skills.
Steve ShullFounder, Performance Coaching
These calls are so good, important and useful. I love how intimate they are, it makes it much easier for me to share. See you next week.
Ornit GranitRealtor®
Danielle Lazier is one of the most insightful coaches I've ever encountered. She understands agents and the predicaments we face, because she's been there - done that, but she also understands clients, their objections, fears and their motivations. Her deep understanding of emotional intelligence has helped me see things that were once totally unclear. Her coaching is a way of life, not just a way of doing business. And once you're plugged in you will save yourself time and heartache and the joy of having your own business will start to prevail. If you want to feel love and excitement about what you do vs. worrying and having anxiety about it, coach with Danielle. It's a profound journey that will improve your business and more.
Lorin Ruttenberg
Lorin RuttenbergRealtor®, 22 years in business
I’ve done tons of coaching over the last 10 years and all of it has been really valuable.

However, the daily calls I have with Danielle are helping me to truly elevate my professional and personal life. Learning tactical empathy has given me the ability to connect at a deeper level with clients, help them get to where they want to go faster and also provide clarity on the kind of business that I want to run and my own non-negotiables.

These calls are one of the best investments of my time and money. As a result I believe that I am making more money and living a better life than ever before. Thank you Danielle!
Ruth KrishnanRealtor®
Danielle recently helped me with a request for repair situation in which a client of one of my team members wanted to make a six figure request. With Danielle‘s guidance she helped me prepare for the conversation which resulted in the client adjusting their request down to a much more manageable five figure request, but then they told me that they would ultimately be happy with an even a much smaller number. What’s exceptional about this situation is that these clients had never met me before! That was the first time they ever heard my voice. And what’s even more exceptional is that the numbers they ultimately came up with, came organically from them (not me) and at the end of the conversation there was a much deeper connection between the clients and my team Agent and myself. That’s the magic of tactical empathy and emotional intelligence when taught to you by someone like Danielle.
Richard Wilkinson
Richard WilkinsonRealtor®, 15 years in business
I've studied real estate for years and been through tons of coaching along the way and until Voss and Shull, I pretty much knew it all but was very unhappy doing it. When I heard you for the first time, something lit up inside of me. A system that utilized my natural traits, gifts and personality. My point is I saw you and could see how to use my honesty, integrity and trust with a strategy into more real estate success. Yes I watched Voss, but when I listened to you it finally made sense and the way you presented it was so endearing and natural and sincere.
E. D.
E. D.Realtor®, 34 years in business
I have wanted to tell you how helpful, and I mean truly helpful, you have been for me over all these months. I have gotten so much out of you and all your sharing and all your processes. I am so grateful to you that I never have to do the dog and pony show in someone's house ever again. You are tremendous, and I mean that from the very bottom of my heart. I am sold on Emotional Intelligence and Tactical Empathy. I will not live any other way from now on!
E. S.
E. S.Realtor®, 21 years in business
Used your line with divorcing clients... You’re a wizard. That was the RIGHT approach!
Chase Campen
Chase CampenRealtor®, 19 years in business
Danielle you are so generous with your knowledge and expertise, THANK you. It is much appreciated that you are giving as much thought to it as we do, sometimes agonizing with us, and all of this coaching is to eliminate the agonizing! Thanks for being human. This has been an amazing 4 sessions. THANK you THANK you THANK you. Here’s to more practice and better transactions going forward.
Terrylynn FisherRealtor®
Danielle, you are so accomplished in the art of emotional intelligence and tactical empathy. I’m finally feeling a breakthrough that this practice is rewiring my brain. Role playing, taking notes, becoming more aware and sharing our experiences is the only way to improve. Thank you for being candid that you yourself are not perfect. Sharing where you feel stress in speaking with clients keeps it real. You are helping me to feel excited about getting in my reps and really doing this. Thank you so much for your experience and guidance.
Ellen SchwartzRealtor®
Danielle has mastered Tactical Empathy and Emotional intelligence, she has a wealth of knowledge to share. She coaches in a way that makes you feel comfortable and capable. As realtors we are often tested in high stress situations and just doesn't have to be that way, Danille will prove it. I have listened and re-read her emails over and over again, there are always such good nuggets in there for me. This method is truly a game changer, not just for those of us who struggle to use the right verbiage in challenging situations, but to all of us who have relationships with people.
Ornit GranitRealtor®
Danielle’s coaching is incredibly insightful. Any course she offers I’ve joined. I have learned the cutting edge of emotional intelligence from her, based on her study and experience perfecting these techniques in her own real estate business. She is the most skilled agent that I know, I have learned so much from her. I am very grateful and highly recommend her coaching programs.
Sean McGlynnRealtor®
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Thanks for showing up!

My coaching style is not for everyone. It will be direct. It may even be bossy or pushy. It may be “woo-woo.”

It will push you out of your comfort zone. It will encourage you to think bigger and better about your business and what’s possible for you. It will include talking about your life in general—not just work. It will focus on emotional intelligence. It will focus on being more professional, honest and transparent.

Forget “best practices” and all of the scripts and dialogues and presentation models you’ve learned or tried to learn over the years.

We have a new playbook.

What if your business looked like this? Would you be better off or worse? More or less content? Make more or less money? Have more or less free time?

  • 6% all of the time, every time
  • buyer-broker agreements for every buyer
  • time-blocking including scheduled time off and vacation planning
  • emotional intelligence
  • daily meditation and mindset
  • physical and financial health and wellness

Why Am I Coaching?

It may seem totally weird or even crazy for a successful Realtor® with over 19 years to want to coach and help other agents be more productive, profitable and happy.

Why would I want to help you develop your business when I have my own sales to worry about?

And why on earth would you want to coach with me? Aren’t we all competitors?

Up until recently, I believed that was the case. My line about our odd industry was, “We are all colleagues AND competitors. It’s so weird.” One day we are working together to close the escrow, and the next day we are competing for a new listing or buyer client. It was lonely, alienating, and in my gut it just felt wrong.

Now I know this is not true. There really is enough business for all of us who are competent and willing to do the work. And the better we are, collectively, as Realtors®, the more valuable we all become to the public consumer. Rising tides raise all ships.

The defining principle of real estate, in my opinion, is that with every lead and client, you are either the Favorite or the Fool. It is not a shame to be the Fool. It is a shame to take a long time to find out. And yes, you can learn how to figure this all out!

I’ve been a coaching/training/self-development junkie. I love learning from top performers of all stripes. Learning from others and implementing in my own style has been a real “secret” to my success, both as a top performing agent since 2002 and also as a working mother, a spouse, and a person who wants to have a really good life in and out of real estate.

And you can do the same.

Fool Vs Favorite, the New Rules of the Game

Every potential client has an innate bias or preference. They know who they are leaning towards before they even meet with you.

A seller or buyer who wants to work with you will be different from someone who wants to work with me. This lack of substantive overlap in clientele means that we are not competitors after all—what a relief!

And since we’re on the same team, I want to use my ~two decades of experience and training to help us all get better.

Disruption threatens our way of Agent life, and I, for one, do not want to go the way of the travel agent to be made into a commodity. Sooner or later, many (most?) agents will be replaced by technology. They will not stay relevant or valuable to the tech-obsessed, “on-demand” consumer.

However, some of us will not only survive; we will thrive. We will join teams, and we will lead teams. We will serve as trusted, irreplaceable advisers to our clients. We will make a ton of money while helping our clients achieve their major life goals of home ownership and real estate investment. We will have fun and enjoy our lives.

In the years to come, some of us will rise and some will fall. Which will you be?

My Credentials

  • I’ve been a Top Producer since 2002 in one of the most competitive markets in the world (San Francisco)
  • Top 0.1% in my market
  • I am a 6% listing agent
  • I lead an efficient and profitable team
  • I rarely work evenings and weekends
  • I am a mother of toddler twins
  • I take vacations regularly
  • I spend time on my health, wellness and financial fitness

Recommended Reading

 

TOPICS WE’LL COVER:

 
Fool v Favorite • Mindset, Intentions & Goal Setting • Habit Building & The Compound Effect • Emotional Intelligence & Communication • Time Blocking • Prospecting • Lead Conversion • Sellers & Listing Presentations • Buyers & Buyer Consults • Commissions • Systems • Staffing & Team Building • Coaching & Accountability

 

Coaching Opportunities

Please inquire to coaching@daniellelazier.com for details.

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