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Danielle Lazier Coaching

REAL ESTATE COACHING, CONSULTING & SMALL GROUP ROLE PLAY

Save Your (Virtual) Seat!
Starting April 10th, join our new 12-session real estate coaching and role play series — Stress-Less Sales — where we study and practice “tactical empathy” and advanced emotional intelligence communication tools and negotiation strategies.

THIS IS NOT FOR EVERYONE. AND THAT IS OK.

My coaching style is not for everyone. It is bold and direct. It may even come across as bossy or pushy. (Do any kindred spirits relate?) It may be considered “woo-woo”. It does not come with handouts, workbooks, script cards or a massive social media presence.

I will push you out of your comfort zone and have you throw away your “dog and pony show”. I will encourage you to think critically about your business and how you spend your time and money. We will talk about your life in general — not just work. We will focus on advanced emotional and situational intelligence along with tactical empathy.

Danielle Lazier: Top SF Realtor Listing Agent in San Francisco & Real Estate Advisor

We Have a New Playbook

What if your business looked like this? (Spoiler alert: mine does.)
You are paid your full fee every time.
Buyers sign an exclusivity agreement every time.
No more free consulting. You start the process after there is a mutual commitment to work together.
Buyer and Seller presentations morph from 1-2 hour affairs (plus prep, travel time, and follow up!) to a 10-20 minute screening call via Zoom and/or telephone.
You only work nights and weekends when you want to.
You can tackle any tricky conversation or situation with ease.
You have time off for yourself, your family, your hobbies.
You have mental, physical, emotional and financial wellness.
You enjoy your clients, your business and your life.
How would you feel?

Less stressed? More confident? Capable of doing more business in the same amount of time? More free… ?

Why Am I Coaching?

Is it crazy for a successful real estate agent to want to coach and help other agents be more productive, profitable and happy? Aren’t we all competitors? After 20+ years, I know this isn’t true. The better we are collectively, the more valuable we become to the consumer. Rising tides raise all ships. And given the immense pressure and attack on the real estate industry, it is time to level up.

I am a coaching/training/self-development junkie. Learning from others and implementing in my own style is a secret to my success — both as a top agent since 2002 and as a working mother/spouse/person who wants to have a really good life in and out of real estate. And I want to help you do the same.

Danielle at a table with her twins, blowing out candles on birthday cupcakes.

Fool vs Favorite (The New Rules of the Game)

Every potential client has a bias. They have a preconceived set of opinions and values before they even pick up the phone to talk to a prospective agent to help them buy or sell a home. This means that you are either the agent they are leaning towards OR the expert 2nd opinion. Chris Voss calls this the ‘Favorite or the Fool’. If you don’t like the word fool, think about it as the Expert Second Opinion or the Due Diligence.

I know this is a hard pill to swallow. If you are, like me, a diligent, hard-working professional, you probably want to believe that

  1. People will hire us based on merit, and
  2. The playing field is even.

But think about it. If the average agent does 3-5 deals a year, then most sellers are hiring their friends or random agents they happen to know and like and trust. If sellers hired solely on experience and track record, top producers would have ALL of the business. And that is just not the case.

If you knew how to determine with 90-99% accuracy whether you are the Favorite or the Due Diligence, imagine how much freaking time that would save you???

No more dog and pony show (otherwise known as the Listing Presentation) for people who were never going to hire you in the first place. This is just one example of the power of advanced situational and emotional intelligence in your real estate career. There are many, many more.

Side note: Many top producers tell me they like their “dog and pony show” and don’t want to give up their marketing presentation. That’s fine! Keep doing it! But do it only for the folks who are the most likely to hire you, pay your fee and treat you with respect.

My Credentials

  • Real Estate Communications Coach since 2020
  • Top Producing Real Estate Agent since 2002 in one of the most competitive markets in the world (San Francisco)
  • Full fee listing agent
  • Signed Buyer Broker Agreements for all buyers
  • Lean and mean - efficient and profitable team
  • Rarely work evenings and weekends
  • Highly involved mother of school age twins
  • Regular tennis, Orange Theory, meditation, vacations and date/girls/personal time nights
  • Recovering scarcity mindset, anxious, crazy “bag lady syndrome” stress-case

Topics We'll Cover

  • Advanced Emotional Intelligence & Strategic Communication
  • Fool vs Favorite
  • Prospecting
  • Lead Conversion (and Lead Aversion)
  • Buyer and Seller Screening Call
  • Commission
  • Buyer Broker Agreement
  • Mindset and Intentions
  • Habit Building & The Compound Effect
  • Time Blocking Systems
  • Staffing & Team Building
  • Coaching & Accountability

Testimonials

  • Danielle Lazier is one of the most insightful coaches I've ever encountered. She understands agents and the predicaments we face, because she's been there - done that, but she also understands clients, their objections, fears and their motivations. Her deep understanding of emotional intelligence has helped me see things that were once totally unclear. Her coaching is a way of life, not just a way of doing business. And once you're plugged in you will save yourself time and heartache and the joy of having your own business will start to prevail. If you want to feel love and excitement about what you do vs. worrying and having anxiety about it, coach with Danielle. It's a profound journey that will improve your business and more.
     
    Lorin Ruttenberg
    Realtor®, 22 years in business
  • I’ve done tons of coaching over the last 10 years and all of it has been really valuable.

    However, the daily calls I have with Danielle are helping me to truly elevate my professional and personal life. Learning tactical empathy has given me the ability to connect at a deeper level with clients, help them get to where they want to go faster and also provide clarity on the kind of business that I want to run and my own non-negotiables.

    These calls are one of the best investments of my time and money. As a result I believe that I am making more money and living a better life than ever before. Thank you Danielle!

    Ruth Krishnan
    Realtor®

  • Danielle recently helped me with a request for repair situation in which a client of one of my team members wanted to make a six figure request. With Danielle‘s guidance she helped me prepare for the conversation which resulted in the client adjusting their request down to a much more manageable five figure request, but then they told me that they would ultimately be happy with an even a much smaller number. What’s exceptional about this situation is that these clients had never met me before! That was the first time they ever heard my voice. And what’s even more exceptional is that the numbers they ultimately came up with, came organically from them (not me) and at the end of the conversation there was a much deeper connection between the clients and my team Agent and myself. That’s the magic of tactical empathy and emotional intelligence when taught to you by someone like Danielle.

    Richard Wilkinson
    Realtor®, 15 years in business

  • I've studied real estate for years and been through tons of coaching along the way and until Voss and Shull, I pretty much knew it all but was very unhappy doing it. When I heard you for the first time, something lit up inside of me. A system that utilized my natural traits, gifts and personality. My point is I saw you and could see how to use my honesty, integrity and trust with a strategy into more real estate success. Yes I watched Voss, but when I listened to you it finally made sense and the way you presented it was so endearing and natural and sincere.

    E. D.
    Realtor®, 34 years in business

  • Holy moly, Danielle! That was fricking amazing!

    I really feel like my life in real estate is going to be measured in "before Danielle's class" and "after Danielle's class". I really needed that.

    Thank you! Thank you! Thank you!

    Val Vandervoort
    Realtor®

  • I have wanted to tell you how helpful, and I mean truly helpful, you have been for me over all these months. I have gotten so much out of you and all your sharing and all your processes. I am so grateful to you that I never have to do the dog and pony show in someone's house ever again. You are tremendous, and I mean that from the very bottom of my heart. I am sold on Emotional Intelligence and Tactical Empathy. I will not live any other way from now on!

    E. S.
    Realtor®, 21 years in business

  • Used your line with divorcing clients... You’re a wizard. That was the RIGHT approach!

    Chase Campen
    Realtor®, 19 years in business

  • Danielle you are so generous with your knowledge and expertise, THANK you. It is much appreciated that you are giving as much thought to it as we do, sometimes agonizing with us, and all of this coaching is to eliminate the agonizing! Thanks for being human. This has been an amazing 4 sessions. THANK you THANK you THANK you. Here’s to more practice and better transactions going forward.

    Terrylynn Fisher
    Realtor®

  • Danielle, you are so accomplished in the art of emotional intelligence and tactical empathy. I’m finally feeling a breakthrough that this practice is rewiring my brain. Role playing, taking notes, becoming more aware and sharing our experiences is the only way to improve. Thank you for being candid that you yourself are not perfect. Sharing where you feel stress in speaking with clients keeps it real. You are helping me to feel excited about getting in my reps and really doing this. Thank you so much for your experience and guidance.

    Ellen Schwartz
    Realtor®

  • Danielle has mastered Tactical Empathy and Emotional intelligence, she has a wealth of knowledge to share. She coaches in a way that makes you feel comfortable and capable. As realtors we are often tested in high stress situations and just doesn't have to be that way, Danille will prove it. I have listened and re-read her emails over and over again, there are always such good nuggets in there for me. This method is truly a game changer, not just for those of us who struggle to use the right verbiage in challenging situations, but to all of us who have relationships with people.

    Ornit Granit
    Realtor®

  • Danielle’s coaching is incredibly insightful. Any course she offers I’ve joined. I have learned the cutting edge of emotional intelligence from her, based on her study and experience perfecting these techniques in her own real estate business. She is the most skilled agent that I know, I have learned so much from her. I am very grateful and highly recommend her coaching programs.

    Sean McGlynn
    Realtor®

  • Danielle is the agent who has embraced Tactical Empathy more than any other. Her mastery of this methodology is obvious. She is in the field every day putting this work to the test, real life in real time. Join her in this program to dramatically increase your communication, negotiating, and business-building skills.

    Steve Shull
    Founder, Performance Coaching
  • These calls are so good, important and useful. I love how intimate they are, it makes it much easier for me to share. See you next week.

    Ornit Granit
    Realtor®

Upcoming Courses

Situational Intelligence: Communication Methods to Boost Sales, Navigate Difficulty & Decrease Stress

Small group sessions via Zoom
1:1 Coaching
Top Performer Video Series
Inquire here for upcoming courses and more information.
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Danielle lazier real estate team

We care deeply about our clients and our commitment to exemplary results. Working with us should be a good fit for you. If you feel our team is the right fit for you and you’d like to talk with Danielle to make sure, contact us today for your complimentary initial consultation.
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Danielle Lazier REAL ESTATE
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View Full Street Address SAN FRANCISCO, CA 94114 (415) 528-7355 ©2024 VIVRE REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES, OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS, AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT, OR ZONING EXPERT. IF YOUR PROPERTY IS CURRENTLY LISTED WITH ANOTHER REAL ESTATE BROKER, PLEASE DISREGARD THIS OFFER. IT IS NOT OUR INTENTION TO SOLICIT THE OFFERINGS OF OTHER REAL ESTATE BROKERS. WE COOPERATE WITH THEM FULLY. EQUAL HOUSING OPPORTUNITY. ALL INFORMATION DEEMED RELIABLE BUT NOT GUARANTEED AND SHOULD BE INDEPENDENTLY REVIEWED AND VERIFIED.
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